What is online reputation and how to take care of it?
Posted: Mon Feb 17, 2025 3:34 pm
Your company's digital presence is what the internet says about your brand and the brand of your employees. The easiest way is to ask Google. What results does the search engine return when you search for your brand? Try doing it from a computer and then from a mobile phone. What has to come up first is your company's website . There is no mistake about this. If it doesn't, if your own website doesn't appear on the first page of Google, something is really wrong and needs urgent intervention. There is no time to waste.
A company's website is its most important canada mobile database digital asset. It contains all the messages, images and content that it wants to convey. It is your vision and your perspective.
However, after your own website, there are other references, right? Your company may have profiles on other websites, references on social networks, entries in information aggregators… You may control some of these references, but there are others that you didn’t know about. Well, all of that is your online reputation.
What is online brand search?
Brand search is exactly that: someone searching online for the name of your company, your brand, or one of your products. For better or worse, potential customers, investors, job candidates, partners… they all search for your name on Google.
And no, they don't just go with what your website says. They look for what's being said about your brand elsewhere, in the media, on product comparison sites, on job portals and on specialist websites. What if they don't like what they find? Well, it's a lost opportunity forever. Your version is on your website, but everyone else's is out there in the vast online world.
So, have you checked out what Google says about your brand? Go ahead and open a new browser tab and do it. That's where you'll start seeing your online reputation.
A company's website is its most important canada mobile database digital asset. It contains all the messages, images and content that it wants to convey. It is your vision and your perspective.
However, after your own website, there are other references, right? Your company may have profiles on other websites, references on social networks, entries in information aggregators… You may control some of these references, but there are others that you didn’t know about. Well, all of that is your online reputation.
What is online brand search?
Brand search is exactly that: someone searching online for the name of your company, your brand, or one of your products. For better or worse, potential customers, investors, job candidates, partners… they all search for your name on Google.
And no, they don't just go with what your website says. They look for what's being said about your brand elsewhere, in the media, on product comparison sites, on job portals and on specialist websites. What if they don't like what they find? Well, it's a lost opportunity forever. Your version is on your website, but everyone else's is out there in the vast online world.
So, have you checked out what Google says about your brand? Go ahead and open a new browser tab and do it. That's where you'll start seeing your online reputation.