The relationship with the nearby media

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Sources of proven information continue to be the reference media in each territory. That does not change. In addition, cultivating good dialogue with local and regional media will help reach key audiences in institutional relations such as city councils, autonomous communities and social organisations of all kinds.

That is why it is essential to maintain a fluid relationship with these media outlets. It is important to know the journalists who usually cover local or sectorial news in order to be able to contact cameroon mobile database them and, what is even more important, to offer them our availability to answer their questions. We must keep our contact list up to date , know their names and ensure that they know ours and can locate us easily. Years ago, when the only way to contact the public was through the media, we at the communication agencies went out of our way to help them. Today they do not have the exclusive right to the relationship with the public, but they certainly have a relevance that cannot be ignored.

For this reason, at Bannister Global we always work to ensure that managers and management teams of shopping centres and parks can maintain fluid contact with local media managers. Maintaining a close relationship of mutual trust will help resolve doubts, as the point of view we want to convey is taken into account. In recent months we have helped shopping centres with the measures that have been taken against the pandemic, the changing opening hours, the capacity controls or the cases that may have been recorded among workers at the centre.

In any of these situations, with society very alert to information related to safety and health, shopping centres must be clear and precise. Therefore, if we work on relations with local media in a transparent and professional manner, we will help to avoid errors and react quickly to any crisis .

At Bannister Global we help shopping centres and retail parks to cultivate a close relationship with the society in which they are located. We keep the public relations plan up to date, provide communication agency services, management of the company's image in the media (press releases) and institutional relations.