LinkedIn Stories to impact your content strategy
Posted: Mon Feb 17, 2025 9:16 am
In September 2020, LinkedIn , the world's largest network of professional users , launched a tool within its mobile application that promised to make its platform more dynamic: LinkedIn Stories.
Pete Davies, LinkedIn's Senior Director of Product Management, says that this new feature is designed to encourage more conversations within the app . In addition, thanks to the messaging service bolivia mobile database included in the tool, it will be much easier to establish more informal and quick dialogues within LinkedIn, which will add dynamism and encourage the attraction of a younger audience to the platform.
Incorporating LinkedIn Stories into your B2B content strategy can be very beneficial when it comes to capturing new leads and humanizing your company. LinkedIn Stories will give you the opportunity to promote and position your brand, as well as helping you connect with your audience. However, it is not as simple as it seems. Do not rush into uploading stories in an uncontrolled manner without first having a prior content strategy planned and adapted to your needs.
New trend: Google Web Stories
Google's new bet to compete with the big social networks like Instagram, Facebook or Twitter is called Web Stories and it's here to stay. Although the format is exactly the same as the rest of the social networks, Google Stories will allow you to attract traffic to your website in a much more direct and powerful way than through Instagram or Facebook.
Although their use is not yet widespread and is in its initial phase, Web Stories promise to open many doors to all users who use them correctly in their content strategy. It will be possible to integrate it into the CMS or content manager that you use on your website, so you can enjoy this tool to create content in an easy and intuitive way.
Pete Davies, LinkedIn's Senior Director of Product Management, says that this new feature is designed to encourage more conversations within the app . In addition, thanks to the messaging service bolivia mobile database included in the tool, it will be much easier to establish more informal and quick dialogues within LinkedIn, which will add dynamism and encourage the attraction of a younger audience to the platform.
Incorporating LinkedIn Stories into your B2B content strategy can be very beneficial when it comes to capturing new leads and humanizing your company. LinkedIn Stories will give you the opportunity to promote and position your brand, as well as helping you connect with your audience. However, it is not as simple as it seems. Do not rush into uploading stories in an uncontrolled manner without first having a prior content strategy planned and adapted to your needs.
New trend: Google Web Stories
Google's new bet to compete with the big social networks like Instagram, Facebook or Twitter is called Web Stories and it's here to stay. Although the format is exactly the same as the rest of the social networks, Google Stories will allow you to attract traffic to your website in a much more direct and powerful way than through Instagram or Facebook.
Although their use is not yet widespread and is in its initial phase, Web Stories promise to open many doors to all users who use them correctly in their content strategy. It will be possible to integrate it into the CMS or content manager that you use on your website, so you can enjoy this tool to create content in an easy and intuitive way.