Conduct an analysis of advertising placements in Telegram
Posted: Sun Feb 16, 2025 10:40 am
The messenger itself provides a very small set of data on reach. In Telegram, you will only see the number of subscriptions made via a specific invitation link, as well as a list of subscribed accounts.
The TGStat service collects significantly more data:
Aggregated data on subscriptions and unsubscriptions. Reflects how many people came to the channel via a specific advertising link, how many left, and how many remained in the end.
List of unsubscribed
Subscription to unsubscription ratio for a single invitation link
Subscription-unsubscription intensity. Information on the ratio of subscriptions and unsubscriptions for the entire period of the link's existence or for the last 24 hours is available. The graphs show how the audience behaved at different time intervals. A situation is considered normal when the graph starts with a sharp jump upwards and gradually decreases over time. Torn graphs may indicate cheating, and very low ones - the failure of the campaign.
Statistics of subscriptions and unsubscribes for 24 hours
Example of statistics and graphs of normal subscriber behavior
Portrait of the newly arrived audience. The "Subscriber jamaica mobile database Analysis" block contains statistics on the Telegram channel audience that arrived after advertising. This is summary data by gender, by characters in the username, by account registration date, and by the number of subscriptions.
Analyzing subscribers by characters in the name
Analysis of subscribers by registration date
"Analysis of subscribers" who came via an invitation link in TGStat
Such analysis helps to learn a little more about the audience and identify bots. You should be wary in cases where the names of subscribers contain hieroglyphs, if the lion's share of accounts were registered in the same year (especially in the current year), if most newcomers have only a couple of subscriptions.
Unsubscribes by time. The diagram shows the dynamics of unsubscribes during the year.
Channel subscription duration data
Statistics of unsubscribes by time in TGStat
With its help, you will see what percentage of subscribers left after an advertising post after what period of time. Very useful knowledge for analyzing the content plan.
Proceed to the analysis of advertising communications in general
Attracting subscribers to a Telegram channel is a small step in the overall communication strategy of the company. SCAN makes it possible to evaluate work in Telegram in the context of work with other communication channels.
Let's consider this possibility using the example of GC "PIK" and their news about the construction of a new housing complex in St. Petersburg.
The TGStat service collects significantly more data:
Aggregated data on subscriptions and unsubscriptions. Reflects how many people came to the channel via a specific advertising link, how many left, and how many remained in the end.
List of unsubscribed
Subscription to unsubscription ratio for a single invitation link
Subscription-unsubscription intensity. Information on the ratio of subscriptions and unsubscriptions for the entire period of the link's existence or for the last 24 hours is available. The graphs show how the audience behaved at different time intervals. A situation is considered normal when the graph starts with a sharp jump upwards and gradually decreases over time. Torn graphs may indicate cheating, and very low ones - the failure of the campaign.
Statistics of subscriptions and unsubscribes for 24 hours
Example of statistics and graphs of normal subscriber behavior
Portrait of the newly arrived audience. The "Subscriber jamaica mobile database Analysis" block contains statistics on the Telegram channel audience that arrived after advertising. This is summary data by gender, by characters in the username, by account registration date, and by the number of subscriptions.
Analyzing subscribers by characters in the name
Analysis of subscribers by registration date
"Analysis of subscribers" who came via an invitation link in TGStat
Such analysis helps to learn a little more about the audience and identify bots. You should be wary in cases where the names of subscribers contain hieroglyphs, if the lion's share of accounts were registered in the same year (especially in the current year), if most newcomers have only a couple of subscriptions.
Unsubscribes by time. The diagram shows the dynamics of unsubscribes during the year.
Channel subscription duration data
Statistics of unsubscribes by time in TGStat
With its help, you will see what percentage of subscribers left after an advertising post after what period of time. Very useful knowledge for analyzing the content plan.
Proceed to the analysis of advertising communications in general
Attracting subscribers to a Telegram channel is a small step in the overall communication strategy of the company. SCAN makes it possible to evaluate work in Telegram in the context of work with other communication channels.
Let's consider this possibility using the example of GC "PIK" and their news about the construction of a new housing complex in St. Petersburg.