Anti-crisis PR: where to find a positive agenda
Posted: Sun Feb 16, 2025 10:26 am
During periods of high turbulence, the main demand of the audience becomes stability. It is important for the PR department to convey that the situation in the company is stable and to support the audience. We tell how newsjacking helps to create positive newsbreaks even in difficult times.
The crisis conditions have forced many companies to disappear from the media space or greatly reduce their presence. It is not always clear what to address the audience with: the situation is unstable and difficult to predict, while a wrong step in the public sphere can lead to reputational and financial losses.
It is important to remember that regardless of the external situation, it is worth carefully monitoring the contexts in which the company appears in the media and social networks.
Monitoring the Media Context: Real-Time Media Monitoring
Before you broadcast any messages, you need to see the context in which your audience will receive them.
It is important to track what is written about the company paraguay mobile database both in top sources and in local media in the regions of presence, if your company has a branched regional structure. With the help of SCAN, you can monitor mentions on an ongoing basis in 24/7 mode.
Feed in the SKAN mobile application and push notifications about publications mentioning Rosbank in top media
Feed in the SKAN mobile application and push notifications about publications mentioning Rosbank in top media
We have written a lot in the blog about how large holdings process negativity in the media using real-time monitoring. Today we will dwell in more detail on how to use this tool to create a positive agenda.
Maintaining a balance: our own news items and external references
During times of crisis, the audience looks for markers of stability and sustainability in company messages. The PR service is responsible for communicating that the business is functioning stably and will fulfill its obligations. In addition to the news that the company creates on its own, positive external mentions are very valuable, materials that come out without the company's approval, regardless of the scale of the source. They confirm the objectivity and solidity of the positive tone of the agenda.
The crisis conditions have forced many companies to disappear from the media space or greatly reduce their presence. It is not always clear what to address the audience with: the situation is unstable and difficult to predict, while a wrong step in the public sphere can lead to reputational and financial losses.
It is important to remember that regardless of the external situation, it is worth carefully monitoring the contexts in which the company appears in the media and social networks.
Monitoring the Media Context: Real-Time Media Monitoring
Before you broadcast any messages, you need to see the context in which your audience will receive them.
It is important to track what is written about the company paraguay mobile database both in top sources and in local media in the regions of presence, if your company has a branched regional structure. With the help of SCAN, you can monitor mentions on an ongoing basis in 24/7 mode.
Feed in the SKAN mobile application and push notifications about publications mentioning Rosbank in top media
Feed in the SKAN mobile application and push notifications about publications mentioning Rosbank in top media
We have written a lot in the blog about how large holdings process negativity in the media using real-time monitoring. Today we will dwell in more detail on how to use this tool to create a positive agenda.
Maintaining a balance: our own news items and external references
During times of crisis, the audience looks for markers of stability and sustainability in company messages. The PR service is responsible for communicating that the business is functioning stably and will fulfill its obligations. In addition to the news that the company creates on its own, positive external mentions are very valuable, materials that come out without the company's approval, regardless of the scale of the source. They confirm the objectivity and solidity of the positive tone of the agenda.