Even the most perfect release with the most interesting news hook can be ignored by a journalist if your text contains errors, if it falls into the wrong hands, or if it is simply not written for the media format. Below we provide tips on how to complete the “path” of your press release and maximize its chances of publication.
Check all data
It is important not to make a mistake here, otherwise, a couple of minutes after publication, your quotes will be showing off in Telegram channels like “Ruthless PR Man” or “UnderПяр” (and negative PR is, of course, also PR, but not always good). Therefore, at this stage, it is worth double-checking all the facts, quotes and figures. Also, analyze the media audience and think about what news might be important to them.
Find out who and how to send press releases
Don't forget that different media outlets require different mexico mobile database press releases: adapt the texts and news hooks to the subject matter of the media you've chosen. This is especially true for lifestyle and fashion publications, which will simply skip your letter with a release written for Vedomosti.
For example, business media are interested in a company in terms of facts, figures and the significance of an event.
"Chelyabinsk, Russia – June 30, 2020 – Mechel PAO <…> announces that the Mechel-Koks plant has completed the next stage of environmental modernization of production. The reconstruction of coke battery No. 8 has been completed, which will reduce pollutant emissions. Investments in the project amounted to 218 million rubles.
And the public media is interested in people. Here it is necessary to assess how this or that event affects the "ordinary" person, how it can help him. For example, as it is written in the press release of Citymobil about the fact that they will give free transportation to donors to the blood donation point:
"Many blood transfusion centers and departments report a sharp decline in the number of volunteers willing to donate blood and its components. At the same time, <...> the need for donor blood is only increasing. We decided to support donors during this difficult period and provided blood transfusion centers and departments with promo codes for a free ride to the donation site and back." (Citymobil).
Update your list of journalists
Use only fresh lists of journalists - this way the probability of your press release being sent to the spam folder is reduced. For example, in SKAN you can see the TOP of the most significant media or make a media rating by visibility and coverage in a specific industry or region.