The effects of surveys in customer relationship management
Posted: Sun Feb 16, 2025 7:13 am
"The customer is king!", this famous saying well known in business schools and put into practice by all players in the business sphere as a philosophy, expresses well all the value of the customer when you want to make your company, your start-up, a success story!
Indeed, making the customer a king implies that we bring him satisfaction, better conditioning, even a paradise on earth. But for that, we must know the customer like the five fingers of his hand, that is to say know his needs, his expectations and his interests. Hence the importance of certain techniques such as the survey study.
The survey, what is this?
A survey is a method that aims to study the behavior of a given population, based on a sample of it. It is generally used to know variations of opinions in the world of politics or to have the opinions of a target costa rica mobile database population when launching a new product/service , or to study the behavior of its target audience on existing products, in order to solve possible problems .
The survey, BABA for better customer relationship management
Some people think that it is the foundation, the basis, or even the ABC of any company concerned with establishing good customer relationship management. And for good reason, when you decide to carry out a survey study , you have, depending on the objective, intelligent information on your target. This could be age, gender, their interests, motivations, expectations, from which you can establish your prospects, your active, inactive, potential customers, brand/product ambassadors, etc.
And this in turn will offer you a range of toolsmartechincluding marketing automation and CRM (Customer Relationship Management).
In short, these are customer relationship management tools that will help you:
Establish more effective communication with the customer : That is to say, find the right words, the right word that corresponds to the customer's expectations, and which will then be relayed through the e-mail or newsletter channel.
Indeed, making the customer a king implies that we bring him satisfaction, better conditioning, even a paradise on earth. But for that, we must know the customer like the five fingers of his hand, that is to say know his needs, his expectations and his interests. Hence the importance of certain techniques such as the survey study.
The survey, what is this?
A survey is a method that aims to study the behavior of a given population, based on a sample of it. It is generally used to know variations of opinions in the world of politics or to have the opinions of a target costa rica mobile database population when launching a new product/service , or to study the behavior of its target audience on existing products, in order to solve possible problems .
The survey, BABA for better customer relationship management
Some people think that it is the foundation, the basis, or even the ABC of any company concerned with establishing good customer relationship management. And for good reason, when you decide to carry out a survey study , you have, depending on the objective, intelligent information on your target. This could be age, gender, their interests, motivations, expectations, from which you can establish your prospects, your active, inactive, potential customers, brand/product ambassadors, etc.
And this in turn will offer you a range of toolsmartechincluding marketing automation and CRM (Customer Relationship Management).
In short, these are customer relationship management tools that will help you:
Establish more effective communication with the customer : That is to say, find the right words, the right word that corresponds to the customer's expectations, and which will then be relayed through the e-mail or newsletter channel.