Why is speed so important?
Posted: Sun Feb 16, 2025 11:28 am
Conversion rate – Google quite commonly penalizes sites that have a slow loading speed . This, of course, results in low traffic and therefore low conversion rates . Visitors will not want to return to sites that load slowly, and they will not want to take any action at all. It is no secret that just a one-second delay leads to a 7% reduction in conversions for online stores. On the other hand, improving loading speed by one second can increase conversions by up to 27%.
Bounce rate – A slow loading speed is associated with a high bounce rate. Not only will there be no conversions, but users will leave the site immediately after viewing the landing page. A higher loading time also increases the percentage of these visitors.
User Experience ( UX ) – When a customer first visits a Taiwan WhatsApp Number Data website or e-shop , they expect to have all of its content served within 3 seconds . The first impression is therefore absolutely crucial in this regard. People tend to consider faster websites as more reliable and professional, and if expectations in terms of loading speed are not met, a negative impression can be created very quickly among users. However, this is quite difficult to correct. It can therefore be a frightening fact that up to 40% of visitors will leave a website completely if it takes longer than 3 seconds to load .
Customer Loyalty – While a slow website can be a problem for customers, the long-term impact can be much worse. It’s a well-known fact that it’s cheaper to keep existing customers coming back than to find new ones. Investing in improving your website’s load time is an effective way to keep your customer acquisition costs low in the future.
Search engine ranking – Last but not least, it is necessary to mention search engine optimization , which is also an important ranking factor in the area of user experience and website success. Getting to the first page of Google is the goal of many companies, and website speed is one of the ways to achieve this. In short, this is one of the many SEO factors that every successful website or e-shop should meet. Since 2021, Google has even ranked fast-loading pages even better than before.
Bounce rate – A slow loading speed is associated with a high bounce rate. Not only will there be no conversions, but users will leave the site immediately after viewing the landing page. A higher loading time also increases the percentage of these visitors.
User Experience ( UX ) – When a customer first visits a Taiwan WhatsApp Number Data website or e-shop , they expect to have all of its content served within 3 seconds . The first impression is therefore absolutely crucial in this regard. People tend to consider faster websites as more reliable and professional, and if expectations in terms of loading speed are not met, a negative impression can be created very quickly among users. However, this is quite difficult to correct. It can therefore be a frightening fact that up to 40% of visitors will leave a website completely if it takes longer than 3 seconds to load .
Customer Loyalty – While a slow website can be a problem for customers, the long-term impact can be much worse. It’s a well-known fact that it’s cheaper to keep existing customers coming back than to find new ones. Investing in improving your website’s load time is an effective way to keep your customer acquisition costs low in the future.
Search engine ranking – Last but not least, it is necessary to mention search engine optimization , which is also an important ranking factor in the area of user experience and website success. Getting to the first page of Google is the goal of many companies, and website speed is one of the ways to achieve this. In short, this is one of the many SEO factors that every successful website or e-shop should meet. Since 2021, Google has even ranked fast-loading pages even better than before.