Brand and marketing communications
Posted: Sun Feb 16, 2025 11:28 am
In many companies, there’s a communication gap between the C-suite or leadership team and other employees. A study by Gallup found that only 13% of employees strongly agree that their leadership communicates effectively with the organization. Breaking down silos with communication from leadership can help earn the trust of employees, investor data provide stability in the workplace and a better understanding of the company’s goals.
Any interaction with customers and target audiences falls under the umbrella of brand and marketing communication.
There’s a wide range of channels to conduct branding and marketing activities including social media, traditional advertising media, emails and review websites. Unlike other functions of corporate communication, marketing and branding can be directly related to the company’s revenue.
Here are the main goals that marketing communications can help you achieve, especially through social media:
Increase brand awareness: Create content that emphasizes your brand image and values.
Gain leads and sales: Drive traffic to your website from social media and leverage social commerce to help you get more customers.
Community building: Nurture long-term growth by engaging with your audience directly.
Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world. The goal of the campaign was to inspire creators to present a more inclusive picture of global travel, supporting increased brand awareness while building community.
Any interaction with customers and target audiences falls under the umbrella of brand and marketing communication.
There’s a wide range of channels to conduct branding and marketing activities including social media, traditional advertising media, emails and review websites. Unlike other functions of corporate communication, marketing and branding can be directly related to the company’s revenue.
Here are the main goals that marketing communications can help you achieve, especially through social media:
Increase brand awareness: Create content that emphasizes your brand image and values.
Gain leads and sales: Drive traffic to your website from social media and leverage social commerce to help you get more customers.
Community building: Nurture long-term growth by engaging with your audience directly.
Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world. The goal of the campaign was to inspire creators to present a more inclusive picture of global travel, supporting increased brand awareness while building community.