Evaluate for relevancy and execution
Posted: Sun Feb 16, 2025 11:20 am
Creator content is a prime way to reach your audience, whether you’re looking to nurture existing customers or attract new ones: https://t.co/dTq3VfjZJZ.
Marketers rank generating engagement and reaching new audiences as instagram data their top two goals of creator marketing. pic.twitter.com/qWkXWedK5X
— Sprout Social (@SproutSocial) January 3, 2023
Sprout Social uses data to tell a story to its audience of social media professionals. Content creators are becoming a big part of the social media story that we surveyed marketers’ to identify their goals when working with creators. This visualization underscores the larger story of the brand and creator relationship, further driving discussion on the topic.
Hyperfocus on a topic
It can be tough to rank high in search results on a common topic. Instead of a generalist approach, go for a specialist one. It might not have as many people searching for it but those who do are more likely to engage in the topic.
Sweetgreen serves healthy meals and is all about local sourcing and sustainability. For this video, the company could’ve chosen to talk about the general category of bread. But instead, they’ve chosen to hyperfocus on the rosemary focaccia that they serve in their LA stores.
One of the key parts of content development is sorting through the ideas. Some companies use a scoring system while others prefer to informally go through them. Unlike a brainstorming session, this part is done by those who have a part in the content creation and promotion process.
Marketers rank generating engagement and reaching new audiences as instagram data their top two goals of creator marketing. pic.twitter.com/qWkXWedK5X
— Sprout Social (@SproutSocial) January 3, 2023
Sprout Social uses data to tell a story to its audience of social media professionals. Content creators are becoming a big part of the social media story that we surveyed marketers’ to identify their goals when working with creators. This visualization underscores the larger story of the brand and creator relationship, further driving discussion on the topic.
Hyperfocus on a topic
It can be tough to rank high in search results on a common topic. Instead of a generalist approach, go for a specialist one. It might not have as many people searching for it but those who do are more likely to engage in the topic.
Sweetgreen serves healthy meals and is all about local sourcing and sustainability. For this video, the company could’ve chosen to talk about the general category of bread. But instead, they’ve chosen to hyperfocus on the rosemary focaccia that they serve in their LA stores.
One of the key parts of content development is sorting through the ideas. Some companies use a scoring system while others prefer to informally go through them. Unlike a brainstorming session, this part is done by those who have a part in the content creation and promotion process.