How will generative AI impact SEO?
Posted: Sun Feb 16, 2025 3:47 am
We can't talk about advances in generative AI and SGE without talking about its impact on SEO. A lot has changed since the beginning of the year. Chat-GPT became publicly available, Bing introduced the "new" Bing powered by Chat-GPT , which in turn forced Google to issue search engine guidelines for AI-generated content and now also develop its own hybrid search engine based on generative AI with Search Generative Experience.
As always, SEO will have to adapt to all these changes, but oman phone number list how much exactly will change and whether SEO professionals should think about how they do their SEO optimization, we cannot yet say. We need time to test all the features of the "improved" search engines from Bing and Google themselves. So far, at least, it looks like Bing has not affected Google's basically monopolistic position in the search engine market. If we look at the data, the latest reports show that Bing peaked in the US in November 2022, which was 7.82%. However, the data for August 2023 shows a drop to 6.36%. That's a significant drop in market share in the US, even with all the excitement about Chat-GPT. On a global level, the numbers are even worse for Bing. At this point, it has a market share of 3.03%, a downward trend compared to 3.5% in September 2022. Meanwhile, Google itself had a market share of 91.8% in August 2023.
Can Google bring the "AI revolution" to search engines and then to its global users? Well, the Alphabet subsidiary certainly has more than enough market share and influence, something that Bing lacks. Only time will tell how far-reaching these changes will be for SEO and how we can or must adapt our SEO strategies. At least Google is currently betting big on the generative AI card and telling us that we can freely use generative AI to generate our content, but that content must be useful to readers. With the generative experience, Google wants to provide additional value for its users: ."
From this statement by Google, we can conclude that the future of AI and SEO is a synergistic interaction that supports each other. To what extent this will be the case cannot yet be predicted. The hope remains that these changes in the SEO world will prove more useful than harmful for SEO experts and users. We will continue to follow this topic in the future and provide you with appropriate updates.
As always, SEO will have to adapt to all these changes, but oman phone number list how much exactly will change and whether SEO professionals should think about how they do their SEO optimization, we cannot yet say. We need time to test all the features of the "improved" search engines from Bing and Google themselves. So far, at least, it looks like Bing has not affected Google's basically monopolistic position in the search engine market. If we look at the data, the latest reports show that Bing peaked in the US in November 2022, which was 7.82%. However, the data for August 2023 shows a drop to 6.36%. That's a significant drop in market share in the US, even with all the excitement about Chat-GPT. On a global level, the numbers are even worse for Bing. At this point, it has a market share of 3.03%, a downward trend compared to 3.5% in September 2022. Meanwhile, Google itself had a market share of 91.8% in August 2023.
Can Google bring the "AI revolution" to search engines and then to its global users? Well, the Alphabet subsidiary certainly has more than enough market share and influence, something that Bing lacks. Only time will tell how far-reaching these changes will be for SEO and how we can or must adapt our SEO strategies. At least Google is currently betting big on the generative AI card and telling us that we can freely use generative AI to generate our content, but that content must be useful to readers. With the generative experience, Google wants to provide additional value for its users: ."
From this statement by Google, we can conclude that the future of AI and SEO is a synergistic interaction that supports each other. To what extent this will be the case cannot yet be predicted. The hope remains that these changes in the SEO world will prove more useful than harmful for SEO experts and users. We will continue to follow this topic in the future and provide you with appropriate updates.