What data does the customer base consist of?
Posted: Thu Feb 13, 2025 5:43 am
2. Perform segmentation. The data in the database allows the company to segment its clients, for example, by financial capabilities: economy segment, middle class, VIP clients.
3. Optimize marketing campaigns. Dividing your target audience into groups based on your customer base allows you to better customize your advertising campaigns. For example, you can create separate segments or groups of buyers to advertise specific products and target offers to those who are interested in them.
4. Improving the quality of service. Knowing the history of purchases, requests vietnam phone number list to the support service and other features, the needs of customers, the company can respond to their requests faster and more accurately.
In particular, if the manager knows the age, place of work, date of birth of the client, he can monitor his requests and send out mailings with offers selected specifically for him: promo codes, discounts for professional holidays or birthdays. Which increases conversion rates.
5. Organizing repeat sales. Customers who have already purchased any product from you are more likely to make a repeat purchase than new ones. Proper management and control of the company's customer base helps to understand: to whom, when and what product to offer in order to increase the likelihood of a repeat purchase.
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The customer base consists of a variety of data that helps a company better understand its old and new customers and respond promptly to their requests. What information to collect about customers depends primarily on the area and direction of your business.
3. Optimize marketing campaigns. Dividing your target audience into groups based on your customer base allows you to better customize your advertising campaigns. For example, you can create separate segments or groups of buyers to advertise specific products and target offers to those who are interested in them.
4. Improving the quality of service. Knowing the history of purchases, requests vietnam phone number list to the support service and other features, the needs of customers, the company can respond to their requests faster and more accurately.
In particular, if the manager knows the age, place of work, date of birth of the client, he can monitor his requests and send out mailings with offers selected specifically for him: promo codes, discounts for professional holidays or birthdays. Which increases conversion rates.
5. Organizing repeat sales. Customers who have already purchased any product from you are more likely to make a repeat purchase than new ones. Proper management and control of the company's customer base helps to understand: to whom, when and what product to offer in order to increase the likelihood of a repeat purchase.
Corporate messenger on your server in 10 minutes
We will provide a free period. We will help you set up Compass on your servers or in the cloud. We will simplify the move and adaptation of the team.
Order a consultation
The customer base consists of a variety of data that helps a company better understand its old and new customers and respond promptly to their requests. What information to collect about customers depends primarily on the area and direction of your business.