The 7 Most Anticipated PPC and SEM Trends for 2025
Posted: Mon Dec 23, 2024 4:48 am
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By Pere Munar
When it comes to shopping, every user turns to Google at one point or another, whether it's to research products or sellers, compare prices, look for reviews, research other options, etc. That's why digital marketing and advertising trends always revolve around this giant. Below, we'll show you the most important PPC and SEM trends for 2025.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
PPC and SEM trends for 2025 that you shouldn't miss
AI Overviews: New Opportunities for Marketing in 2025
In mid-2024, Google hr directors mailing list introduced AI Overviews . This is a feature of its search engine that uses generative AI to deliver concise and detailed summaries at the top of Search results.
After understanding the user's query, AI Overviews' generative AI generates synthesized responses from a variety of trusted sources on the web, thereby directing the user to key information about their query without having to explore multiple pages, including ads that add value to the query .
In late 2024, several major updates to AI Overviews were released , which will undoubtedly significantly impact search results throughout 2025. One of those new updates is that users will be able to ask AI to simplify its answers, to make them more understandable. This is especially useful when the user is new to the topic they are researching.
Such is the potential of this new feature that Sundar Pichai himself (Google CEO) said that “ AI Overviews is one of the most significant improvements to Google Search in 20 years . ”
In 2025, the updates to AI Overviews will be a radically transformative phenomenon in Google search and Ads programs. Companies will have more opportunities to match their pages and products with users' search intentions .
Let’s look at the following example of how ads work in AI Overviews:
Look for
There are no suggestions because the search field is empty.
By Pere Munar
When it comes to shopping, every user turns to Google at one point or another, whether it's to research products or sellers, compare prices, look for reviews, research other options, etc. That's why digital marketing and advertising trends always revolve around this giant. Below, we'll show you the most important PPC and SEM trends for 2025.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
PPC and SEM trends for 2025 that you shouldn't miss
AI Overviews: New Opportunities for Marketing in 2025
In mid-2024, Google hr directors mailing list introduced AI Overviews . This is a feature of its search engine that uses generative AI to deliver concise and detailed summaries at the top of Search results.
After understanding the user's query, AI Overviews' generative AI generates synthesized responses from a variety of trusted sources on the web, thereby directing the user to key information about their query without having to explore multiple pages, including ads that add value to the query .
In late 2024, several major updates to AI Overviews were released , which will undoubtedly significantly impact search results throughout 2025. One of those new updates is that users will be able to ask AI to simplify its answers, to make them more understandable. This is especially useful when the user is new to the topic they are researching.
Such is the potential of this new feature that Sundar Pichai himself (Google CEO) said that “ AI Overviews is one of the most significant improvements to Google Search in 20 years . ”
In 2025, the updates to AI Overviews will be a radically transformative phenomenon in Google search and Ads programs. Companies will have more opportunities to match their pages and products with users' search intentions .
Let’s look at the following example of how ads work in AI Overviews: