8 Quick Tips for Creating Exceptional Pardot Email Campaigns
Posted: Mon Dec 23, 2024 4:41 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
No matter how fantastic a marketing automation tool may be, it still requires a savvy marketer to run it. Though it saves time, marketing automation does not replace the need for human input altogether and especially in the case of Pardot email, we need to make sure we are keeping a laser-sharp focus on testing, monitoring and improving our campaigns. Without our attention, email automation can become a set and forget’ activity, which can impact results negatively.
I want to share the essential tips I think india phone number can take Pardot email campaigns from regular, to exceptional. With a little extra time and attention to detail when managing email, these actions can boost your response rates, increase the quantity of nurtured leads, and get those sales coming in faster.
8 Quick Pardot Email Tips
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1. Associate all email sends with the correct campaign
One of the major concerns of any marketer when investing in Pardot is to be able to demonstrate return on investment later down the track. For this to be possible, we need to set our emails up in a way that allows us to track and measure everything, so we can easily tie sales back to particular marketing content or tactics. Of course, setting Pardot emails up in a way that gives visibility over which campaigns were most effective also means we can repeat or improve these in the future.
With this in mind, always associate your new Pardot email send with the most relevant campaign. Whether it’s a newsletter, lead generation email, monthly blog roundup, or an email assigned to a specific campaign, such as an event or offer, creating a Campaign will make assessing success that much easier.
2. A/B test your List emails
When we abide by the rule always be testing’ we are setting ourselves up to continuously uncover insights and improve our marketing approach. The rule definitely applies to sending email campaigns to your Pardot Lists (we’ll leave Engagement Studio emails aside for this post as that’s probably another article in itself!).
Test subject lines, From name, images, body copy, titles… but of course, remember the golden rule that a fair test should only have one variable (so don’t test the subject line and a different image at the same time).
No matter how fantastic a marketing automation tool may be, it still requires a savvy marketer to run it. Though it saves time, marketing automation does not replace the need for human input altogether and especially in the case of Pardot email, we need to make sure we are keeping a laser-sharp focus on testing, monitoring and improving our campaigns. Without our attention, email automation can become a set and forget’ activity, which can impact results negatively.
I want to share the essential tips I think india phone number can take Pardot email campaigns from regular, to exceptional. With a little extra time and attention to detail when managing email, these actions can boost your response rates, increase the quantity of nurtured leads, and get those sales coming in faster.
8 Quick Pardot Email Tips
Pardot Training Banner
1. Associate all email sends with the correct campaign
One of the major concerns of any marketer when investing in Pardot is to be able to demonstrate return on investment later down the track. For this to be possible, we need to set our emails up in a way that allows us to track and measure everything, so we can easily tie sales back to particular marketing content or tactics. Of course, setting Pardot emails up in a way that gives visibility over which campaigns were most effective also means we can repeat or improve these in the future.
With this in mind, always associate your new Pardot email send with the most relevant campaign. Whether it’s a newsletter, lead generation email, monthly blog roundup, or an email assigned to a specific campaign, such as an event or offer, creating a Campaign will make assessing success that much easier.
2. A/B test your List emails
When we abide by the rule always be testing’ we are setting ourselves up to continuously uncover insights and improve our marketing approach. The rule definitely applies to sending email campaigns to your Pardot Lists (we’ll leave Engagement Studio emails aside for this post as that’s probably another article in itself!).
Test subject lines, From name, images, body copy, titles… but of course, remember the golden rule that a fair test should only have one variable (so don’t test the subject line and a different image at the same time).