We will tell you more about who an ambassador is in the article
Posted: Wed Feb 12, 2025 8:58 am
This collaboration was a breakthrough for Nike and has long gone beyond this form of collaboration, with Air Jordans themselves gaining cult status
A brand ambassador is a person who reflects the brand's values, tells the audience about it, and promotes it. He is bound to the brand by contractual obligations, and through him the company implements its marketing strategy. He uses the product in real life, but does not use template advertising.
For example, cooperation with a clothing brand obliges a person to attend events costa rica phone number list only in the clothing brand of which he is an ambassador. At the same time, the ambassador can launch a collaboration with the company and create a new joint product, but this is not necessary.
Ambassadorship can even be lifelong, especially with sports brands and athletes. For example, the sports brand Adidas made footballer Lionel Messi such a representative.
Goals of collaborations
Let's list the reasons why brands and influencers need collaborations.
Increase sales
Collaboration is a mutually beneficial cooperation, and one of the popular goals of collaborations is profit.
An example is the collaboration between McDonald's and Travis Scott. In 2020, the collaboration brought the rapper $20 million. Thanks to their product, the Cactus Jack set, which included a burger, fries with sauce and Sprite, sales in the restaurant chain increased by almost 5%.
A brand ambassador is a person who reflects the brand's values, tells the audience about it, and promotes it. He is bound to the brand by contractual obligations, and through him the company implements its marketing strategy. He uses the product in real life, but does not use template advertising.
For example, cooperation with a clothing brand obliges a person to attend events costa rica phone number list only in the clothing brand of which he is an ambassador. At the same time, the ambassador can launch a collaboration with the company and create a new joint product, but this is not necessary.
Ambassadorship can even be lifelong, especially with sports brands and athletes. For example, the sports brand Adidas made footballer Lionel Messi such a representative.
Goals of collaborations
Let's list the reasons why brands and influencers need collaborations.
Increase sales
Collaboration is a mutually beneficial cooperation, and one of the popular goals of collaborations is profit.
An example is the collaboration between McDonald's and Travis Scott. In 2020, the collaboration brought the rapper $20 million. Thanks to their product, the Cactus Jack set, which included a burger, fries with sauce and Sprite, sales in the restaurant chain increased by almost 5%.