Identify key variables
Once you collect customer data, you need to analyze it and identify the most significant variables that can be used for customer segmentation. These variables will depend on the nature of your app and the data at your disposal. They could include age, gender, location, purchase frequency, average order value, product preferences, or any other relevant factors that enable you to create customer segments.
Create segments
After you analyze data and identify variables, you can create distinct user segments based on similar characteristics or behaviors. You can use various customer segmentation models outlined above.
Use Reteno for the most precise event-based segmentation. Behavioral segmentation is crucial for the success of any marketing activities, as it helps you to target and personalize your marketing efforts based on users' specific buying behaviors, preferences, and interactions with your app, leading to higher engagement and conversion rates.
These responses can further target marketing campaigns. Customer segmentation by campaign activity can help you segment VIP contacts who have yet to receive important information. Plus, you can segment the most engaged subscribers to increase your campaign frequency.
Assign segment-specific marketing strategies
With quality segments, you can now develop tailored marketing strategies for each segment based on their unique characteristics and needs. So, it’s time to determine appropriate messaging, offers, channels, and content that resonate with each audience. Whatever your mobile app offers, personalization is key to success.