Most, if not all, organizations need help utilizing the data collected from various sources efficiently, thanks to the ever-evolving enterprise data management landscape. Often, the reasons include: 1) Data is collected and stored in siloed systems; 2) Different verticals or departments own different types of data; 3) Inconsistent data quality across the organization.
Implementing a central data management system, such as a greece whatsapp number data master data management (MDM) solution or a customer data platform (CDP), can address most of these challenges.
In this blog post, we will discuss the pertinent features of these systems and outline which system would best suit your organizational needs.
Understanding MDM
Master data management is the practice of creating a centralized organization-wide view of data that becomes the trusted single source of truth to support an organization’s operational and analytical needs. MDM can be implemented using various MDM tools or custom-built using widely available cloud technologies.