How to Use Testimonials to Win Over Qualified Leads

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Always remember that there are 1.3 billion visually impaired people, according to the WHO, many of whom are challenged to consume low contrast color combinations. This means that if you do not consider serving these people with the adequate use of colors in your emails, you are missing out on a significant percentage of your audience. We’ll talk about accessibility standards later in this article.Creates Response Triggers – Attracts Attention & Encourages ActionsBecause different colors evoke different emotions, marketers and business owners use email colors to influence how consumers feel about a product or brand and how they respond to it.

Part of this color potential lies in past associations, established france whatsapp data throughout the years by various institutions and accepted conventions. For example, over the years green has often represented eco-friendliness and has been used by many brands producing organic, natural products. So if you wish to talk about corporate responsibility and sustainability, you would include the green color in your messages by association. At the same time, it is known that bright and contrasting colors can make your marketing emails stand out, grab attention, and make a strong visual impact.

Or, that the red color in ‘Buy Now’ buttons creates a sense of urgency and excitement and tends to trigger higher click rates under similar circumstances. We’ll first deep-dive into the psychology behind each color to see what emotions and associations it comes with and then talk about how to best use these colors in emails.The Psychology of Colors in Email MarketingColor psychology can be a game changer in email marketing since each color has a unique effect on people’s emotions and can lead them to take different actions.