Make creative and bold statements when writing headlines
There's no reason to limit your creativity when writing headlines. In fact, one of the best tips for writing headlines is to let your creativity flourish.
Don't hesitate to make a bold or controversial statement. Your opinion may differ from other movers in your field. Don't be afraid to take a stand.
You can also use a negative approach to garner clicks. For example, I could change this title to: “Why You Don’t Write Good Headlines.” In other words, tell your readers what they’re doing wrong—and how to fix it.
HOTH, a digital marketing company, likes to use this trick in their blog posts. Check out an example below:
HOTH
Image via HOTH
It piques your curiosity, doesn't it? That's because it challenges the norm, so you're eager to see their perspective.
3. Ask a funny or unusual question
That's a great title for an article on this topic. It will get the creative juices flowing not only for the reader, but also for the writer.
"Why are your subtitles so shitty?"
This is another one that has a touch of humor in it. Just make sure you don't offend your audience by using sarcasm or a joke in the title.
4. Use interesting adjectives that people will remember
Our next choice in this list of headline writing tips is too simple to believe. Adjectives are meant to clarify the employment database noun in a headline or sentence. They can also add color and interest.
Let's look at one of our main examples from above: "17 Running Tips You've Been Missing"
How can we expand on this and make it more compelling for the reader.
I might change it to this: “17 No-Nosed Running Tips You’ve Been Missing Out On”
It suggests that the article will be full of valuable and useful material. I could replace this adjective with many others:
17 Fascinating Running Tips You've Missed
17 Reliable Running Tips You've Missed
17 Practical Runners' Tips You've Missed
Each of these adjectives helps the reader clarify the noun "tips."
5. Use superlatives when appropriate
Superlatives (words indicating best, highest, biggest, etc.) can make or break your headline. Using them when they shouldn’t be used will generate more eye rolls than clicks. However, if you can back up your claim, go ahead and use superlatives.