Are you an email marketer looking for ways to create welcome emails that will help you build a strong connection with your new subscribers?
If this is you, you've come to the right place!
In this post, we’ll cover everything you need to know about welcome emails and why they’re a must-have for every email marketer. We’ll also show you 17 inspiring welcome email examples that can teach you a thing or two about sending welcome emails properly.
But first, we want to clarify why you should send welcome emails and how they can specifically contribute to better conversion rates. The more you engage your audience, the better, but welcome messages are especially beneficial.
What is a welcome email?
A welcome email is the first email you send to your new email subscribers after they sign up for your mailing list. They say first impressions count. Welcome emails are a great way to make a good first impression on your audience by connecting with them. You can also use a welcome email series to introduce your brand to your audience in a specific and personal message.
Well, let's discuss some of the most popular types of welcome emails below, but in most cases, you want to let new customers know that you provide value.
Some marketers waste their welcome email. They simply write a welcome email to introduce themselves and thank architect database their audience. That’s fine, but you can do much better.
For example, maybe you could share a fascinating insider tip or an introductory coupon code that's only valid for a limited time.
Whatever the case, show your audience that they didn't make a mistake by signing up for your email list.
Welcome email statistics
Research from GetResponse shows that welcome emails have an impressive average open rate of 63.91% and a click-through rate of 14.34%, which is 3 times higher than regular newsletters. Pretty impressive, right?
These are amazing numbers, but I think you can improve them. By targeting the right consumer at the right time, you can increase open and click-through rates.