A lead is a person whose contact information you have collected. It's that simple. You're usually looking for an email address.
Leads are more valuable than potential customers—such as website visitors whose contact information you don't have—because you can communicate with them directly. However, they won't give you their contact information for free.
Enter the guiding magnet.
What is a lead magnet?
And a lead magnet is a valuable asset that you offer for free to convert prospects into customers. We’ll discuss several types of lead magnets below, but you’ve probably downloaded one yourself.
You visit the website and you see this offer:
What is a lead magnet? how to make a lead magnet
Maybe this slider appears on a website that sells bridal wear or a website that organizes weddings. Regardless, the lead job seekers database magnet “free wedding readiness checklist” targets a business audience and offers significant value.
Why does your business need lead magnets?
Magnets for business needs
Think of a lead magnet as the gateway to your sales funnel . The goal is to get as much contact information as possible from potential customers. But why is it so important?
Here are some of the benefits of using lead magnets:
Generating quality leads: Using lead magnets can attract and engage those who are truly interested in your offering. This strategic approach guarantees access to highly qualified prospects.
Grow your email list: A lead magnet landing page collects information, which significantly increases your email marketing list activity as potential customers exchange personal information for your content.
Segment your audience: Lead magnets allow you to understand user preferences and interests. This allows for targeted email list segmentation and more effective marketing efforts.
Create thought leadership: A company's lead magnet content showcases its expertise and willingness to help, creating a reputation as a thought leader in its niche.