A website allows businesses to have a place where their customers can go and perform different actions, thus creating an environment that shows consumers what they do, generating trust and achieving conversions.
What is a website?
A document written in structure and appearance as it includes text, graphics, links and files for the purpose of being viewed in an Internet browser and which is accessed through a URL.
A website can be seen as a digital environment to provide information, solutions and communicate the purpose of an organization.
What is the function?
Provide information that with its multiple pages make up a website and is used by companies to sell products and services.
Although the purpose of a website varies depending on the owner's functionality it can be informative, educational, etc., in the business field the main thing is to make money since you can sell products.
In e-commerce through websites, in addition to offering products and services, there is the availability of accepting credit and debit cards online, so your customers can perform these functions 24 hours a day and you do not have to worry about the closing time of a physical location.
If you are not currently online, you do not exist, since in addition to being available 24 hours a day, this generates more security for customers as a result of the strategies you use to increase consumer confidence.
So in summary the main functions of a website are:
They communicate what the business does and what its coo means in company purpose is, so they include sections such as: about us, history, mission and vision, our team, values, etc.
It helps to tell the customer what you sell, not necessarily to sell directly, but if you can place your product catalog.
Helps inform how you will solve a customer's problem or need.
How can you acquire the service?
What makes your product or service different?
Where are you?
How can they contact you?
Helping the customer answer their questions goes a long way toward closing a sale.
Some of the features your website should have
Reproduce the identity of the business.
Adequate visual representation.
Use storytelling.
Add the scroll .
Include CTA buttons to either acquire information through forms, free trials, or downloads.
Consider what you want your site to look like: static , responsive, dynamic, or adaptive .
Have a search bar.
Maintain an ideal charging time.
Some points to consider to build trust with your audience
Includes customer testimonials
Showcase awards and companies you've worked with.
Provide quality content that reflects your knowledge of a topic through blogging.
Provide a great privacy policy.
Design and functionality are important because not being so can create feelings that it is not a safe site.
It integrates both high-quality images and videos.
Keep your content constantly updated, keep in mind that if you have links or content from a long time ago, users will notice this.
Affiliate marketing is a good thing, having ads appear on your website, but if there are too many, users get tired and leave the page because it interrupts their browsing time.
Keep an eye on the information load that slows down your website. The loading time on your website is as important as the time you spend on the other elements.
Humanize your site by showing your team, people using your products, recommendations, show your viewers something more than just pretty pictures and well-written text.
Use your social networks to enhance the user journey to the page. Remember that a website is like your home, it is where your guests should arrive, those who want to know who you are.
Show your contacts, don't hide your domain, make it public and make yourself accessible.