Send emails to re-engage your inactive leads and get them back into your funnel
Posted: Tue Feb 11, 2025 7:51 am
For these subscribers, focus on education and entertainment. Subscribers who have known about your business for a longer period of time may appreciate product comparisons, coupons, and free trials.
What is the customer buying cycle?
The customer buying cycle is the series of touchpoints your prospects reach on their journey to becoming customers . How long does it take, on average? Where do they come into contact with your business?
For example, the average customer might discover your website through a Google search or by clicking on a paid ad. The customer might follow you on social media, sign up for your email list, and read your blog. A call to action ultimately leads to a conversion.
Continue to offer amazing content to your customers
Share infographics, summaries of blog posts in your field, links to research, and other interesting content your subscribers might enjoy.
You don’t have to create it all. Roundup emails are effective because they allow you to share valuable content from others and show your appreciation for their contributions to the industry.
The more amazing content you share, the more grateful your prospects will be. You rely on reciprocity in your email overseas chinese in worldwide data campaigns. “ I’m going to share all this amazing stuff with you. Maybe you could buy one of my products?”
Of course you don't say it like that, but you are looking for balance.
People are inactive for many reasons. They're busy, their interests change, they forget about your brand – whatever.
To get them back into the funnel, you can use drip email campaigns. Start by sending a short, personalized email like this:
It's friendly, engaging, and respectful. It's the best way to reach customers who might otherwise fall out of touch.
8. Figure out exactly how your email campaign fits into your marketing efforts
Drop email campaigns don’t exist in a vacuum. As we mentioned above, you want to redirect traffic between channels to achieve maximum engagement.
Maybe your drip campaign coincides with a new product launch. You can use similar content in social posts, paid ads, and blog posts to build excitement and stay consistent.
9. Automate your email campaigns to work smarter
We're big fans of automation. Without it, we'd have to work 60 hours a day. And that's still impossible, right?
Use your email service to automate drip campaigns. Once you've set up your campaigns, you can add emails to them as they come in, based on where they fit in the buying cycle.
What is the customer buying cycle?
The customer buying cycle is the series of touchpoints your prospects reach on their journey to becoming customers . How long does it take, on average? Where do they come into contact with your business?
For example, the average customer might discover your website through a Google search or by clicking on a paid ad. The customer might follow you on social media, sign up for your email list, and read your blog. A call to action ultimately leads to a conversion.
Continue to offer amazing content to your customers
Share infographics, summaries of blog posts in your field, links to research, and other interesting content your subscribers might enjoy.
You don’t have to create it all. Roundup emails are effective because they allow you to share valuable content from others and show your appreciation for their contributions to the industry.
The more amazing content you share, the more grateful your prospects will be. You rely on reciprocity in your email overseas chinese in worldwide data campaigns. “ I’m going to share all this amazing stuff with you. Maybe you could buy one of my products?”
Of course you don't say it like that, but you are looking for balance.
People are inactive for many reasons. They're busy, their interests change, they forget about your brand – whatever.
To get them back into the funnel, you can use drip email campaigns. Start by sending a short, personalized email like this:
It's friendly, engaging, and respectful. It's the best way to reach customers who might otherwise fall out of touch.
8. Figure out exactly how your email campaign fits into your marketing efforts
Drop email campaigns don’t exist in a vacuum. As we mentioned above, you want to redirect traffic between channels to achieve maximum engagement.
Maybe your drip campaign coincides with a new product launch. You can use similar content in social posts, paid ads, and blog posts to build excitement and stay consistent.
9. Automate your email campaigns to work smarter
We're big fans of automation. Without it, we'd have to work 60 hours a day. And that's still impossible, right?
Use your email service to automate drip campaigns. Once you've set up your campaigns, you can add emails to them as they come in, based on where they fit in the buying cycle.