Omnichannel: The connection of different channels
Posted: Tue Feb 11, 2025 7:10 am
Display review platforms or seals (e.g. Trusted Shops, TÜV) on the site: Collecting user reviews on third-party sites creates trust in your online shop.
4. AR technology makes the shopping experience more real
Incorporating strong visual stimuli into your online store is a good idea. Consumers are 85% more likely to purchase a product after watching a product video. This can be achieved by implementing engaging visual content and investing in visual commerce technologies such as augmented reality (AR) . This allows your customers to interact with your products in a particularly immersive way.
For example, AR allows your customers to see directly how furniture would look in their living room or try on different items of clothing virtually. This makes the online shopping experience more real and makes customers more likely to buy online.
5. Use the right technology
Online shops have to choose the right technology for m-commerce. For example, the desktop view cannot be used for mobile devices because it leads to display problems and a poor user experience. The view must be adapted for smartphones and tablets. Online shops also have to consider whether to invest in a native app. As we saw at the beginning of the article, many online shoppers use apps to shop. Creating an app is an additional investment, but it can make navigation and operation even easier.
Since the screens of mobile devices are much smaller and the shopping environment has also changed, the page, navigation and content in M-Commerce must be adapted. Content must be well structured, the condition must be intuitive and clickable elements must be large enough so that users can select them accurately with their fingers. It is important to use the touchscreen and to enable zooming and swiping. It is also important to adapt the technology and display for social commerce (i.e. sales on social media), which mostly takes place via smartphone or tablet.
Many customers interact with information from multiple sources before making a final purchase italy telegram data decision. For example, consumers research a product online and then purchase it in-store. Others see the product in a store but later order it on the retailer's mobile website or app.
In addition to providing purchasing options and information regardless of where the customer wants to shop, omnichannel is primarily about maintaining customer contact throughout the entire shopping experience. A consistent customer approach across all media is the key to successful omnichannel marketing and ultimately to the success of m-commerce and e-commerce companies.
What online retailers can do:
Send emails to customers who have not completed their online purchase.
Reach customers with vouchers and other offers on social media.
Offer a shopping cart that saves product selection for later purchase.
Display the mobile shopping cart on stationary devices so that the customer can complete their purchase from different devices.
Let customers view tracking and delivery status from any device.
Offer uniform prices online and offline.
Enable the return of goods ordered online in the store.
Implement mobile online shopping with a barcode while the customer is in the store.
Offering faster delivery times is also becoming increasingly important. 34% of consumers would pay up to 10% more for groceries and electronics if they were delivered on the same day.
4. AR technology makes the shopping experience more real
Incorporating strong visual stimuli into your online store is a good idea. Consumers are 85% more likely to purchase a product after watching a product video. This can be achieved by implementing engaging visual content and investing in visual commerce technologies such as augmented reality (AR) . This allows your customers to interact with your products in a particularly immersive way.
For example, AR allows your customers to see directly how furniture would look in their living room or try on different items of clothing virtually. This makes the online shopping experience more real and makes customers more likely to buy online.
5. Use the right technology
Online shops have to choose the right technology for m-commerce. For example, the desktop view cannot be used for mobile devices because it leads to display problems and a poor user experience. The view must be adapted for smartphones and tablets. Online shops also have to consider whether to invest in a native app. As we saw at the beginning of the article, many online shoppers use apps to shop. Creating an app is an additional investment, but it can make navigation and operation even easier.
Since the screens of mobile devices are much smaller and the shopping environment has also changed, the page, navigation and content in M-Commerce must be adapted. Content must be well structured, the condition must be intuitive and clickable elements must be large enough so that users can select them accurately with their fingers. It is important to use the touchscreen and to enable zooming and swiping. It is also important to adapt the technology and display for social commerce (i.e. sales on social media), which mostly takes place via smartphone or tablet.
Many customers interact with information from multiple sources before making a final purchase italy telegram data decision. For example, consumers research a product online and then purchase it in-store. Others see the product in a store but later order it on the retailer's mobile website or app.
In addition to providing purchasing options and information regardless of where the customer wants to shop, omnichannel is primarily about maintaining customer contact throughout the entire shopping experience. A consistent customer approach across all media is the key to successful omnichannel marketing and ultimately to the success of m-commerce and e-commerce companies.
What online retailers can do:
Send emails to customers who have not completed their online purchase.
Reach customers with vouchers and other offers on social media.
Offer a shopping cart that saves product selection for later purchase.
Display the mobile shopping cart on stationary devices so that the customer can complete their purchase from different devices.
Let customers view tracking and delivery status from any device.
Offer uniform prices online and offline.
Enable the return of goods ordered online in the store.
Implement mobile online shopping with a barcode while the customer is in the store.
Offering faster delivery times is also becoming increasingly important. 34% of consumers would pay up to 10% more for groceries and electronics if they were delivered on the same day.