Shopper behavior can be bizarre at times, and at its core is a combination of entitlement creativity and sometimes audacity when it comes to returns. Customers often defend their actions by arguing that retailers, especially large retailers, have built-in profit margins to absorb such returns. However, for smaller businesses, these antics can be devastating, not only cutting into already slim profits but also wasting valuable time.
There's a fine line between flexibility and profitability. Shopper hungary telegram data returns accounted for 1 billion or 1 trillion of last year's reported retail sales, and 2016 jumped this year alone, retailers expect holiday shopping returns to be higher than usual. For savvy e-commerce players, returns can ultimately represent an opportunity to enhance customer loyalty, optimize operations, and innovate for the future.
Perhaps the most significant challenge, however, is customer experience. A report commissioned by the global digital shopping index found that merchants who expected revenue to increase were more likely to offer online returns than those who expected revenue to remain the same. An overly complex returns process can lead to customer frustration and damage to brand reputation, while the right returns experience can help increase the likelihood that consumers will shop with the retailer again.