I have shared the above content on different occasions. In the exchanges after sharing, a common problem reflected by everyone is that the ideas and methods are very good, but sales just don't take action. What should I do? The internal instructions have been repeatedly emphasized, but the implementation is not in place. The main assessment indicator is sales performance, and sales cannot be assessed and punished for not posting WeChat Moments.
This problem is very common. Salespeople who know japanese mobile numbers how to post on WeChat Moments will naturally post. No matter how good the method is, they can't take action. After solving the problem of ideas and methods, the next step is to promote action. Most companies cannot implement it. There is still a misunderstanding. Misunderstanding 1: I want all salespeople to post on WeChat Moments and all employees to take action; Misunderstanding 2: Promote salespeople to post on WeChat Moments through methods such as assessment and supervision and lead allocation mechanisms.
Both of these ideas are not advisable.
In the actual experience of serving customer teams, it is found that through the model of interest groups, salespeople who are willing to post on WeChat Moments are recruited and invited to join the interest groups. Daily summaries and reviews are conducted within the interest groups to break the ice for WeChat Moments marketing internally. The operation mechanism of the internal interest group includes the following key elements: Interest group leader, sales position or sales operation personnel with real power, real power = lead allocation, performance allocation, discount resources, incentive resources, etc. Internal training for all employees.