Do customers need internet access to make their purchases?
Posted: Tue Feb 11, 2025 6:33 am
virtual 360°/3D tour (55%)
video viewings recorded in advance by the agent (34%)
Live video viewings with the agent (25%)
The main perceived benefits of virtual viewings at the time of the survey were time savings, the ability to view properties 24/7 and reducing the health risk caused by contact restrictions.
We are increasingly seeing that customers are looking for practical solutions. They no longer want to leave the house to view apartments, but want to do so from the comfort of their own home. Many consumers have also become more technology-savvy as a result of the crisis and are no longer afraid to use technology.
Viewing properties via virtual reality is also an important new trend. Only 20% have ever viewed a house or apartment using virtual reality. However, 87% of survey participants stated that they would view a house or apartment they were interested in using virtual reality if the opportunity existed.
opportunities of digitalization
Video tours are measures that can be easily implemented. Virtual 360°/3D tours and VR tours, on the other hand, are more difficult to implement.
Special 360° cameras are used to create virtual tours. Virtual tour software then helps real estate agents and sales staff to create a 360-degree tour. Potential buyers or tenants can then click through the apartment from their device and view everything. This technology is used to try to create as complete a sense of space as possible. On the one hand, the investment is worthwhile for an improved customer experience and, on the other hand, it also takes work off real estate agents' hands.
If the 360° tour can be viewed with VR glasses, we speak of a VR viewing. VR is particularly worthwhile for properties that are still in the construction phase. With VR, potential customers do not have to wait until completion, but can use VR camera recordings to view the not yet completed apartment. As with all exciting innovations, it is worth jumping on the bandwagon quickly before the competition does.
risks of digitalization
The quality of the 3D images is crucial to the virtual tour experience. Companies run the risk of running into budget problems and accepting quality losses that do not lead to the desired customer experience. Before investing in 3D tours or VR, companies should get a realistic idea of the costs.
4. Digitalization in Retail
Digitalization is making a particularly interesting impact in retail with a particularly interesting initiative: the cashierless supermarket . Here, customers no longer have to queue to pay and can simply walk out of the store thanks to sensors and artificial intelligence. Rewe has recently started offering its customers in Cologne the new technology.
The implementation of the concept is still very new in Germany. In our study on trends in stationary shopping (as of April 2022) 5, only 5% of consumers living in urban or suburban areas stated that they had already shopped in a cashierless store. Among consumers living in urban or suburban areas, 78% are interested in cashierless stores, of which 44% are very interested and 34% are somewhat interested. Interest is particularly high among tech-savvy consumers (96%).
Digitalization in retail: the most important advantages of cashless shopping
When asked what the most important advantage of cashierless shopping would be, the third most important point (46%) is that it avoids contact with people (e.g. in queues). This is an important factor, especially since COVID-19, which is further promoting the trend of cashierless shopping. Avoiding queues and speed when shopping are the most important advantages. Speed and convenience are important factors that are becoming increasingly important to consumers.
opportunities of digitalization
A big advantage of cashierless shopping is that your customers can shop flexibly whenever it suits them. They can also run errands at night and on weekends. This trend is relatively new in Germany and there are only a few stores that implement the concept. Retailers who jump on this trend have the chance to gain a competitive advantage by being first to do so.
risks of digitalization
The cashierless store involves a very high investment and therefore carries ataiwan telegram data certain risk. Companies must first ask themselves a few questions:
Are my customers tech-savvy enough to use it?
Is there enough interest in the respective area?
Is there a competitor in the immediate vicinity?
How do I distribute jobs so that they are not lost?
Digitalization in the Future
Will we soon be able to shop in all stores without having to queue to pay, call doctors around the world via video conference and only view apartments via virtual reality? We doubt that it will be quite that extreme. Even though a lot has already happened in Germany, the Corona crisis has made it clear that Germany still has some catching up to do : companies and society are moving in the right direction, however.
Digitalization brings us many advantages that improve general life, convenience, speed and communication. But digitalization also brings with it new potential dangers: online banking, digital door locks, telemedicine and connected cars mean there is more scope for cyberattacks. Equipping yourself with the right protection methods and tools is the most important basis for preventing
video viewings recorded in advance by the agent (34%)
Live video viewings with the agent (25%)
The main perceived benefits of virtual viewings at the time of the survey were time savings, the ability to view properties 24/7 and reducing the health risk caused by contact restrictions.
We are increasingly seeing that customers are looking for practical solutions. They no longer want to leave the house to view apartments, but want to do so from the comfort of their own home. Many consumers have also become more technology-savvy as a result of the crisis and are no longer afraid to use technology.
Viewing properties via virtual reality is also an important new trend. Only 20% have ever viewed a house or apartment using virtual reality. However, 87% of survey participants stated that they would view a house or apartment they were interested in using virtual reality if the opportunity existed.
opportunities of digitalization
Video tours are measures that can be easily implemented. Virtual 360°/3D tours and VR tours, on the other hand, are more difficult to implement.
Special 360° cameras are used to create virtual tours. Virtual tour software then helps real estate agents and sales staff to create a 360-degree tour. Potential buyers or tenants can then click through the apartment from their device and view everything. This technology is used to try to create as complete a sense of space as possible. On the one hand, the investment is worthwhile for an improved customer experience and, on the other hand, it also takes work off real estate agents' hands.
If the 360° tour can be viewed with VR glasses, we speak of a VR viewing. VR is particularly worthwhile for properties that are still in the construction phase. With VR, potential customers do not have to wait until completion, but can use VR camera recordings to view the not yet completed apartment. As with all exciting innovations, it is worth jumping on the bandwagon quickly before the competition does.
risks of digitalization
The quality of the 3D images is crucial to the virtual tour experience. Companies run the risk of running into budget problems and accepting quality losses that do not lead to the desired customer experience. Before investing in 3D tours or VR, companies should get a realistic idea of the costs.
4. Digitalization in Retail
Digitalization is making a particularly interesting impact in retail with a particularly interesting initiative: the cashierless supermarket . Here, customers no longer have to queue to pay and can simply walk out of the store thanks to sensors and artificial intelligence. Rewe has recently started offering its customers in Cologne the new technology.
The implementation of the concept is still very new in Germany. In our study on trends in stationary shopping (as of April 2022) 5, only 5% of consumers living in urban or suburban areas stated that they had already shopped in a cashierless store. Among consumers living in urban or suburban areas, 78% are interested in cashierless stores, of which 44% are very interested and 34% are somewhat interested. Interest is particularly high among tech-savvy consumers (96%).
Digitalization in retail: the most important advantages of cashless shopping
When asked what the most important advantage of cashierless shopping would be, the third most important point (46%) is that it avoids contact with people (e.g. in queues). This is an important factor, especially since COVID-19, which is further promoting the trend of cashierless shopping. Avoiding queues and speed when shopping are the most important advantages. Speed and convenience are important factors that are becoming increasingly important to consumers.
opportunities of digitalization
A big advantage of cashierless shopping is that your customers can shop flexibly whenever it suits them. They can also run errands at night and on weekends. This trend is relatively new in Germany and there are only a few stores that implement the concept. Retailers who jump on this trend have the chance to gain a competitive advantage by being first to do so.
risks of digitalization
The cashierless store involves a very high investment and therefore carries ataiwan telegram data certain risk. Companies must first ask themselves a few questions:
Are my customers tech-savvy enough to use it?
Is there enough interest in the respective area?
Is there a competitor in the immediate vicinity?
How do I distribute jobs so that they are not lost?
Digitalization in the Future
Will we soon be able to shop in all stores without having to queue to pay, call doctors around the world via video conference and only view apartments via virtual reality? We doubt that it will be quite that extreme. Even though a lot has already happened in Germany, the Corona crisis has made it clear that Germany still has some catching up to do : companies and society are moving in the right direction, however.
Digitalization brings us many advantages that improve general life, convenience, speed and communication. But digitalization also brings with it new potential dangers: online banking, digital door locks, telemedicine and connected cars mean there is more scope for cyberattacks. Equipping yourself with the right protection methods and tools is the most important basis for preventing