Let's look at the models in more detail

[jarinislamfatema]

In the first option, the value of the touch is divided between certain channels according to the established rules, which can be set equally by both the advertising management system and the user. The second option takes into account historical data, allowing you to calculate the significance of conversion touches.

Linear — provides for an even distribution of the Real cell phone number list weight of the touch between clicks, visits and impressions. If the gap between the first two is no more than 60 seconds, the click will be given priority. If the impression and click are associated with the same advertisement and the gap between them is no more than a day, the system counts them as one action.

First visit or click. In this case, 100% priority is given to one or the other. If the gap between them is less than 60 minutes, the click will receive the credit.
First touch. The system gives all the weight to the click or visit. If they are missing, the value will be transferred to the first impression.
Position focus — 30% or 40%. In this case, the specified percentage of value will be given to the first and last touches, and the rest of the weight will be distributed among the remaining touches.