Black Friday is one of the most anticipated events of the year for buyers and sellers around the world. For entrepreneurs, it represents a unique opportunity to boost sales and increase profits . However, competition is fierce, and to stand out, planning and strategy are necessary.
If you’re gearing up to make the most of this discount season, this post is for you. We’ll explore seven essential tips that will help you not only survive Black Friday, but thrive and make significant profits. Follow along:
golden megaphone, announcing seven tips for making a profit on black friday, with a black background and black balloons falling.
Bonus: pay attention to delivery dates and shipping costs
1. Plan your promotions in advance
Planning the items and packages you want to boost sales is essential. Set aside some items, plan the most viable combos and keep in mind your main sales focuses. Based on these actions, you can have greater control over your company.
Here is a list of the offer formats you can offer:
Product combos;
Quantity promotion;
Free shipping after X amount in purchases;
Discount coupon (relating to social networks);
Cashback by payment method.
Planning your strategy in advance allows you to look for better suppliers, have stock and accurately calculate the best promotion for your audience. Also remember to include the use of WhatsApp for promotional sales in your planning .
2. Analyze the competition broadly
During this period of intense promotions, understanding architects email list how your competitors are preparing and acting can be key to creating effective strategies. So, before you start selling, you need to study your competitors. Having an understanding of prices, services, products and even market approaches is essential to establishing a starting point.
Start by identifying who your main direct and indirect competitors are and analyze the offers and marketing strategies they are planning for Black Friday. Also, compare the prices and discounts they are offering and make sure your prices are competitive.
3. Prepare the support and system for digital platforms
A common situation on websites that are not prepared for Black Friday is an overload of accesses. This can cause slowness, errors and problems in the system, causing the user to become dissatisfied and look for another option.
Before the big day, it’s crucial to perform capacity and performance tests on your website and applications to ensure they can handle the significant increase in traffic during Black Friday. Make sure your servers are sized for demand to avoid crashes or slowdowns.
As for communication, chats, emails and other bridges must be structured to provide the necessary support, ensuring good customer service .
4. Run an advertising campaign
Who are your ideal customers? What are their interests and needs? Understanding your audience will allow you to target your outreach campaign more effectively.
With that in mind, you now need to identify the most appropriate channels to boost your Black Friday posts. This could include online advertising, social media, email marketing, SEO (search engine optimization), content marketing, and influencer marketing.
A well-planned promotional campaign is a crucial component of capturing customer attention and generating sales during the holiday season. Remember, consistency and creativity are key to standing out from the competition, and planning ahead is essential for success.
5. Provide personalized service for each client
Personalized communication allows customers to identify with the brand and/or product offered. Therefore, you must investigate and record information about your customers, such as purchase history, preferences, browsing behaviors and demographic data.
A good option is customer service automation . With it, you save time in customer service and don't leave the customer waiting. And don't think it will be something robotic, okay? You can customize this automation using the data you've collected about customers and make contact more humanized and efficient.
Additionally, this is a great alternative for support with possible delivery issues and delays. Remember that Black Friday is also an opportunity to win over customers in the long term.
6. Diversify payment methods
During Black Friday, diversifying payment methods is a smart strategy to attract a wider audience , increase conversions and offer convenience to your customers.
So, you can fit payment methods into the reality of your business, such as:
Pix;
Credit card;
Debit card;
Ticket;
Picpay.
These and other formats make it easier to purchase your product on online platforms. In physical store situations, consider these and other methods if possible. But don't forget to always keep track of sales.
7. Update and organize your catalog
Commercially important dates like Black Friday attract a lot of visitors to the platform. Therefore, keeping an updated and organized product catalog is a critical step for the success of your operation during the date.
Make sure all product information is accurate and up to date. This includes detailed descriptions, pricing, high-quality images, available sizes, colors, technical specifications, and stock availability information.
In addition, highlight products on sale and how easy it is to buy on the website. Another factor that needs to be on your radar is the usability of the e-commerce. So, before Black Friday, carry out usability tests with customers or people on your team to identify possible navigation problems or confusion in the catalog and correct them.
Bonus: pay attention to delivery dates and shipping costs
During Black Friday, when customers are eager to purchase their discounted purchases, paying attention to delivery dates and shipping options is essential to ensure customer satisfaction and avoid problems.
To do this, provide clear and accurate information about estimated delivery dates for products. You can also diversify shipping options to meet different customer needs. Offer options like express, standard, and economy shipping so customers can choose based on their time preferences and budget.
Black Friday offers an incredible opportunity to boost your business's profits, as long as you are prepared and execute a solid strategy.
Remember that advance preparation, understanding your target audience, personalization, diversifying payment methods , updating your catalog, and paying attention to delivery dates and shipping are key elements for success during Black Friday.