5. Figure out your publishing frequency
Posted: Mon Feb 10, 2025 4:33 pm
The best posting times vary based on your audience, industry and platform, but generally, aim to post when your audience is online for maximum visibility and interaction. In our research, we found that the best time to post on social media generally is between 9 a.m. to noon.
Data chart showing the best times to post on social media during the weekdays in 2024, according to Sprout Social data.
Using Sprout’s ViralPost® takes out the guesswork lawyer data about the best time to post for your industry. ViralPost analyzes your individual audience data and suggests optimal timing for each social platform you use.
Screenshot of Sprout Social dashboard publishing calendar and compose box with the Optimal Send Times feature highlighted.
There’s no universal answer to how often you should post on social media. It depends on several factors, but one thing is certain: Growing on social media requires consistency. Instagram’s algorithm, for example, prioritizes the recency of a post as a key signal for ranking content.
A personal philosophy is to post only when the content is relevant to avoid overwhelming your followers. Use a social media calendar to plan your content and schedule your posts to stay organized. Sprout Social gives you the flexibility of planning and streamlining your workflow without much hassle.
A screenshot of Sprout Social's monthly Publishing Calendar that demonstrates an at-a-glance view of a campaign.
6. Publish more video content across all networks
Video outperforms text-based content on social media platforms because it’s easier to understand, conveys messages quickly and adds a personal touch.
Data chart showing the best times to post on social media during the weekdays in 2024, according to Sprout Social data.
Using Sprout’s ViralPost® takes out the guesswork lawyer data about the best time to post for your industry. ViralPost analyzes your individual audience data and suggests optimal timing for each social platform you use.
Screenshot of Sprout Social dashboard publishing calendar and compose box with the Optimal Send Times feature highlighted.
There’s no universal answer to how often you should post on social media. It depends on several factors, but one thing is certain: Growing on social media requires consistency. Instagram’s algorithm, for example, prioritizes the recency of a post as a key signal for ranking content.
A personal philosophy is to post only when the content is relevant to avoid overwhelming your followers. Use a social media calendar to plan your content and schedule your posts to stay organized. Sprout Social gives you the flexibility of planning and streamlining your workflow without much hassle.
A screenshot of Sprout Social's monthly Publishing Calendar that demonstrates an at-a-glance view of a campaign.
6. Publish more video content across all networks
Video outperforms text-based content on social media platforms because it’s easier to understand, conveys messages quickly and adds a personal touch.