What sales lack is not sales leads, but budgets.
Posted: Mon Dec 23, 2024 3:59 am
In terms of persona, it has changed from traditional hawking sales to independent individuals with independent management awareness to provide customers with overall value services. The main theme of daily updates of WeChat Moments revolves around specific customer service behaviors. Don’t deliberately design WeChat Moments content, but dig out the bright spots in the customer service process and present daily behaviors in WeChat Moments through reasonable copywriting packaging. In the WeChat Moments marketing section, 3 template tools are provided, namely, personality positioning template, personality decoration template and content design template. In addition to clarifying the marketing ideas of WeChat Moments, at the end of the article, a specific team activity method is also discussed to promote WeChat Moments marketing behaviors within the sales team and truly implement them. Okay, the following is the full text + words. If you can’t finish reading, remember to collect them.
1. Do sales really lack sales leads?They are key jamaica phone number example decision makers who need to quickly launch products and trust the brand. Customers with clear and strong needs that products/services can meet. We generally call such customers "angel customers". Sales are not short of sales leads, but "angel customers". . What is lacking is not sales leads, but angel customers. A company that recently served a hardware procurement platform obtained only one lead that met the characteristics of an angel customer, and about one lead met the conditions of an angel customer. The characteristics of the lead are that there is a current demand but other information is unclear. The characteristics of the lead are target customers but there is no current demand. From the facts I have personally observed, the proportion of such user distribution is not bad.
If the leads come from cold calls, offline promotions, exhibitions, or new media channels, the proportion of high-intent customers will be even lower. Businesses often fall into the dilemma of quantity or quality in marketing and customer acquisition, and the reason behind this is the energy of sales staff. The marketing department often accuses sales staff of not taking leads seriously and not digging deep into customer needs, while sales staff will say that the quality of the assigned leads is not high and not accurate enough. From the sales perspective, facing the performance pressure, of course, we hope that customers will buy as soon as they come, and complete the transaction in the shortest possible time to achieve the performance target. From the perspective of market acquisition, facing limited marketing budgets and marketing channels, we naturally hope that sales will stick to every lead to promote transactions to prove their own customer acquisition ability and accuracy through conversion rate and strive for more marketing budget from the company.
1. Do sales really lack sales leads?They are key jamaica phone number example decision makers who need to quickly launch products and trust the brand. Customers with clear and strong needs that products/services can meet. We generally call such customers "angel customers". Sales are not short of sales leads, but "angel customers". . What is lacking is not sales leads, but angel customers. A company that recently served a hardware procurement platform obtained only one lead that met the characteristics of an angel customer, and about one lead met the conditions of an angel customer. The characteristics of the lead are that there is a current demand but other information is unclear. The characteristics of the lead are target customers but there is no current demand. From the facts I have personally observed, the proportion of such user distribution is not bad.
If the leads come from cold calls, offline promotions, exhibitions, or new media channels, the proportion of high-intent customers will be even lower. Businesses often fall into the dilemma of quantity or quality in marketing and customer acquisition, and the reason behind this is the energy of sales staff. The marketing department often accuses sales staff of not taking leads seriously and not digging deep into customer needs, while sales staff will say that the quality of the assigned leads is not high and not accurate enough. From the sales perspective, facing the performance pressure, of course, we hope that customers will buy as soon as they come, and complete the transaction in the shortest possible time to achieve the performance target. From the perspective of market acquisition, facing limited marketing budgets and marketing channels, we naturally hope that sales will stick to every lead to promote transactions to prove their own customer acquisition ability and accuracy through conversion rate and strive for more marketing budget from the company.