Psychographic characteristics
Posted: Mon Dec 23, 2024 3:37 am
Psychographic data goes deeper, uncovering the underlying drivers of consumer behaviour:
Values and attitudes: These help align products with personal beliefs, fostering brand loyalty.
Interests and lifestyles: Hobbies, entertainment choices, and day-to-day activities paint a picture of what appeals to customers.
Motivations: Whether driven by cp number in philippines status, convenience, or environmental concerns, motivations inform purchase triggers.
By tapping into these characteristics, businesses can craft messages that connect emotionally, making marketing campaigns more relatable and impactful.
3. Behavioural characteristics
Behavioural analysis provides actionable insights based on past and current customer actions:
Transaction history and average spend: Highlights high-value customers and helps identify trends over time.
Purchase frequency and last purchase date: Signals customer engagement and potential churn.
Email response rates and loyalty credits: Indicates levels of interaction and loyalty program success.
Channel use: Determines preferred communication and purchasing platforms, such as mobile apps, websites, or brick-and-mortar stores.
Behavioural data is particularly valuable for tailoring strategies that drive repeat purchases and strengthen customer relationships.
For the following example, we have used our data analysis software Apteco FastStats. The characteristics we want to analyse are added as variables to the model. In our case, we are looking at the occupation, income, gender and town. The profile shows the penetration and significance of these variables for the analysis group. The penetration of a distinct characteristic is shown by the histogram and the significance by the colour. In our case, red means that the significance is high.
Values and attitudes: These help align products with personal beliefs, fostering brand loyalty.
Interests and lifestyles: Hobbies, entertainment choices, and day-to-day activities paint a picture of what appeals to customers.
Motivations: Whether driven by cp number in philippines status, convenience, or environmental concerns, motivations inform purchase triggers.
By tapping into these characteristics, businesses can craft messages that connect emotionally, making marketing campaigns more relatable and impactful.
3. Behavioural characteristics
Behavioural analysis provides actionable insights based on past and current customer actions:
Transaction history and average spend: Highlights high-value customers and helps identify trends over time.
Purchase frequency and last purchase date: Signals customer engagement and potential churn.
Email response rates and loyalty credits: Indicates levels of interaction and loyalty program success.
Channel use: Determines preferred communication and purchasing platforms, such as mobile apps, websites, or brick-and-mortar stores.
Behavioural data is particularly valuable for tailoring strategies that drive repeat purchases and strengthen customer relationships.
For the following example, we have used our data analysis software Apteco FastStats. The characteristics we want to analyse are added as variables to the model. In our case, we are looking at the occupation, income, gender and town. The profile shows the penetration and significance of these variables for the analysis group. The penetration of a distinct characteristic is shown by the histogram and the significance by the colour. In our case, red means that the significance is high.