Step outside your comfort zone
Posted: Sun Dec 22, 2024 10:51 am
7. Marketing and Failure Performance Bonuses
Link bonuses to marketing performance. Marketing success is becoming more measurable and therefore more fair to value. By doing this (and rewarding it) you ensure a focus on generating (or contributing) to turnover. The same carrot that has been encouraging salespeople for years. In addition, reward failure. This may sound too soft under the guise of 'doing your best is enough', although that does not keep the light on.
I also mean this more in line with Spotify's philosophy, where they celebrate their biggest failures . In order to innovate, you have to experiment. In order to experiment, you have to dare to go outside the box and therefore there is a chance that you will fail. If you reward failed attempts (where there was a good idea behind it and courage was shown), you create an innovative culture within your company.
Many of these tools will require people to operate outside their comfort zone. This should not be exaggerated (especially in the beginning) so as not to undermine morale. But it is crystal clear that people and teams develop most strongly when they step outside their comfort zone (and especially when they experience success there).
I fear this article will not lead to world peace. If it does, then a Nobel Prize seems appropriate. In any case, I hope this article will help to sign the peace between sales and marketing departments (all over the world).
Thanks to the advent of advanced image example of whatsapp number in philippines recognition technology ( image recognition software ), marketers know exactly what their target audience’s interests are. From your favorite color and clothing to your favorite pet and coffee. You name it . Thanks to this software, different objects in digital content can be identified, enabling marketers to analyze content on a whole new level. In this article I will explain what this software entails and how you can use it yourself. Will you read along?
Shift from text to image
'A picture is worth a thousand words.' So does yours. In recent years, there has been a shift from text to image. Look at the success of various social media channels such as Instagram and Snapchat, and you can conclude that this is really true.
Instagram currently has 700 million monthly active users, who together post 95 million photos online every day. That is a huge amount of visual data. We live in a time where consumers share their entire lives across social media channels. This gives marketers, thanks in part to platforms like Instagram, access to an overload of data.
In plain English: thanks to your #morningselfie with your delicious Starbucks latte, marketers know what your favorite coffee is. Isn't that pretty bizarre? Thanks to image recognition technology (ideal Scrabble word), they know more about you than your very own best friend . And because of that, you're giving away information without even realizing it.
Link bonuses to marketing performance. Marketing success is becoming more measurable and therefore more fair to value. By doing this (and rewarding it) you ensure a focus on generating (or contributing) to turnover. The same carrot that has been encouraging salespeople for years. In addition, reward failure. This may sound too soft under the guise of 'doing your best is enough', although that does not keep the light on.
I also mean this more in line with Spotify's philosophy, where they celebrate their biggest failures . In order to innovate, you have to experiment. In order to experiment, you have to dare to go outside the box and therefore there is a chance that you will fail. If you reward failed attempts (where there was a good idea behind it and courage was shown), you create an innovative culture within your company.
Many of these tools will require people to operate outside their comfort zone. This should not be exaggerated (especially in the beginning) so as not to undermine morale. But it is crystal clear that people and teams develop most strongly when they step outside their comfort zone (and especially when they experience success there).
I fear this article will not lead to world peace. If it does, then a Nobel Prize seems appropriate. In any case, I hope this article will help to sign the peace between sales and marketing departments (all over the world).
Thanks to the advent of advanced image example of whatsapp number in philippines recognition technology ( image recognition software ), marketers know exactly what their target audience’s interests are. From your favorite color and clothing to your favorite pet and coffee. You name it . Thanks to this software, different objects in digital content can be identified, enabling marketers to analyze content on a whole new level. In this article I will explain what this software entails and how you can use it yourself. Will you read along?
Shift from text to image
'A picture is worth a thousand words.' So does yours. In recent years, there has been a shift from text to image. Look at the success of various social media channels such as Instagram and Snapchat, and you can conclude that this is really true.
Instagram currently has 700 million monthly active users, who together post 95 million photos online every day. That is a huge amount of visual data. We live in a time where consumers share their entire lives across social media channels. This gives marketers, thanks in part to platforms like Instagram, access to an overload of data.
In plain English: thanks to your #morningselfie with your delicious Starbucks latte, marketers know what your favorite coffee is. Isn't that pretty bizarre? Thanks to image recognition technology (ideal Scrabble word), they know more about you than your very own best friend . And because of that, you're giving away information without even realizing it.