Google used to rank them based on their respective long-tail keywords
Posted: Sun Feb 09, 2025 6:57 am
For example, you would create one page optimized for “best keyword research tools.” And another optimized for “best tools for keyword research.”
Best keyword research tool
Today, RankBrain understands that these terms are basically the same thing. Therefore, the search results they display are almost identical.
Identical results
In short, optimizing for long-tail keywords no longer morocco mobile database makes sense.
What should you do? Read on..
Optimize around mid-tail keywords
I recommend optimizing content around mid-tail keywords rather than long-tail.
Mid-tail keywords are terms that are in the middle. They have more search volume than your average long-tail. But they’re not crazy competitive either.
For example, here is a group of keywords centered around the topic of “Paleo Diet.” The terms in the middle are mid-tail keywords.
Medium tail keywords
When you optimize a page around a mid-tail keyword and make that page awesome, RankBrain will automatically rank you for that term… and thousands of similar keywords.
Best keyword research tool
Today, RankBrain understands that these terms are basically the same thing. Therefore, the search results they display are almost identical.
Identical results
In short, optimizing for long-tail keywords no longer morocco mobile database makes sense.
What should you do? Read on..
Optimize around mid-tail keywords
I recommend optimizing content around mid-tail keywords rather than long-tail.
Mid-tail keywords are terms that are in the middle. They have more search volume than your average long-tail. But they’re not crazy competitive either.
For example, here is a group of keywords centered around the topic of “Paleo Diet.” The terms in the middle are mid-tail keywords.
Medium tail keywords
When you optimize a page around a mid-tail keyword and make that page awesome, RankBrain will automatically rank you for that term… and thousands of similar keywords.