Traditionally, B2B companies made extensive use of trade shows and events to connect with potential buyers. PR and direct marketing were also used to reach customers. However, online marketing is becoming increasingly important for B2B companies. And this is not without reason. Online marketing can achieve many important goals that directly or indirectly contribute to short-term and long-term sales growth.
Importance of Online Marketing
Miller (2012) highlights the importance of online marketing for B2B companies. When competitors use online marketing, they gain an advantage over other companies. This allows competitors to not only target existing customers more effectively, but also expand their reach to customers they did not initially target (new customers). In addition, studies also show that more and more companies are starting their product searches online. As many as 71% of B2B purchases start online.
B2B Marketing Goals
While consumers can buy many products online just as easily as in a regular store, the situation is often different for business decision makers. It takes more effort to connect business customers with you. Therefore, B2B has the following goals, which all precede this ultimate goal.
Lead Generation
Generate contact information for leads, who can then be targeted. Learn more about Lead Generation >
Customer Profiling
Properly identify the needs of your customers so that you thailand telegram can best respond to those needs.
Lead Nurturing
Attract and retain leads by gradually converting them into paying customers through qualification, personalized landing pages, contact moments, etc.
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B2b online marketing tools
There are a variety of B2B marketing tools that can be used to achieve marketing goals. Among them, the following tools are becoming increasingly popular among B2B marketers:
Inbound Marketing and Content Marketing
In inbound marketing, you make customers want to connect with you. You are a reliable and professional party, and the content and information you share has real value for the business. This is usually achieved through interesting blogs, articles, e-books, relevant landing pages with interesting offers, and useful or informative tools. These tools are used to generate leads. These leads are then gradually converted into paying customers through lead nurturing.
E-commerce is no longer secondary