Use a customer loyalty program
Posted: Sun Dec 22, 2024 10:40 am
So let's work on a fundamental point: the optimization of the KPIs that matter, or key performance indicators . Let's talk about the metrics to use to monitor the progress of our work in terms of online and offline promotion. What interests us today is the customer retention rate (CRR).
Or the customer retention rate, the percentage of users who are part of the contact list who remain loyal after a certain period of time. This parameter can help you improve interactions and telegrama sa pilipinas optimize activities to increase loyalty to your brand. Optimizing the customer lifetime value (CLV). Or the value that a customer has for a company over time.
Topics covered in this post [ hide ]
Use a customer loyalty program
Respect effective communication
Focus on the community manager
Create a convenient relationship
Offer customer care service
Ask a web agency for help
Do you know the classic point collection? Well, that is an old-fashioned customer loyalty program, analogical but always effective. So much so that even today for many merchandise products solutions are developed that involve cutting the coupon from the packaging and then applying it to the scoreboard. The reason?
There is a human drive that is summarized with the term gamification. That is, people love to achieve goals through the dynamics of the game , of the challenge. If there is a prize, they try to achieve it, sometimes even against their own convenience. This is the theoretical starting point.
Marketing strategies to build customer loyalty
What are the best marketing strategies to stay in touch?
A loyalty program recognizes and rewards customers who purchase on a recurring basis. The more you buy, the greater the benefits, and there is evidence that studies have found that participants in customer loyalty programs typically spend more than other users.
Must Read: What is Marketing Mix for Small Businesses
Or the customer retention rate, the percentage of users who are part of the contact list who remain loyal after a certain period of time. This parameter can help you improve interactions and telegrama sa pilipinas optimize activities to increase loyalty to your brand. Optimizing the customer lifetime value (CLV). Or the value that a customer has for a company over time.
Topics covered in this post [ hide ]
Use a customer loyalty program
Respect effective communication
Focus on the community manager
Create a convenient relationship
Offer customer care service
Ask a web agency for help
Do you know the classic point collection? Well, that is an old-fashioned customer loyalty program, analogical but always effective. So much so that even today for many merchandise products solutions are developed that involve cutting the coupon from the packaging and then applying it to the scoreboard. The reason?
There is a human drive that is summarized with the term gamification. That is, people love to achieve goals through the dynamics of the game , of the challenge. If there is a prize, they try to achieve it, sometimes even against their own convenience. This is the theoretical starting point.
Marketing strategies to build customer loyalty
What are the best marketing strategies to stay in touch?
A loyalty program recognizes and rewards customers who purchase on a recurring basis. The more you buy, the greater the benefits, and there is evidence that studies have found that participants in customer loyalty programs typically spend more than other users.
Must Read: What is Marketing Mix for Small Businesses