We use time targeting. Dentistry is a competitive niche. Special placement in it is expensive, and by setting rates much lower than the average market values, you risk losing a significant share of traffic. In the evening and at night, when most competitors turn off advertising campaigns, a click can lose significantly in price. We can use this in two ways: Save budget.
Save budget by promoting the most popular and profitable japan phone number list services at this time of day, if there is a shortage of funds for advertising More applications. Get even more applications at a reduced price by extending the time of display of ads, if such financial opportunity is available Work on setting up an advertising campaign should never stop! By the way! We prepare advanced reports for dentistry (CPA and competitive analysis) for free Example of CPA and competitive analysis 15.
61 Mb 2. Promoting the site in search engines In the medical niche, there are several important nuances that are worth paying attention to in SEO. Technically, we have already done half the work, bringing the site to mind after the audit. Primary optimization Primary SEO optimization itself will not differ from optimization of a site on another topic: Setting up robots.
Closing service and unnecessary sections of the site from search engines Create and upload a correct Sitemap to the website Getting rid of duplicate pages by setting up 301 redirects We remove the availability of the main page at the addresses index.php and index.html and slashes at the end of the URLs. It's easy to check: enter the "undesirable" URL option in the address bar and see if the redirect works We set the rel=canonical attribute We check the index and make sure that the discrepancy in the number of indexed pages in Yandex and Google does not exceed.
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