This is why conversion rate optimization doesn’t give you a great ROI
Posted: Thu Feb 06, 2025 9:26 am
I won’t bore you with a bunch of statistics. I’m just going to highlight some industry research that proves CRO is worth the investment.
In one survey, 68.5% of companies said they planned to make CRO a “higher” priority than last year.
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The reason is no secret: only 22% of businesses are satisfied with their website’s conversion rates.
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When businesses decide to invest in CRO, it usually pays off. Venture Beat reports that the average ROI for CRO tools is 223%.
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Why Conversion Rate Shouldn’t Be Your #1 Goal
I should point out a few things:
The term "conversion rate optimization" is a bit misleading.
Yes, you want to increase your conversion rate . But that morocco mobile database shouldn’t be your #1 goal.
Here are the reasons:
Let's say you run an e-commerce site that sells iPhones. Your conversion rate is 5%.
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Well, if you started selling iPhones for $1, your conversion rate would probably increase to 100%!
max-width: 800px !important
Bottom line? Increasing your conversion rate is a good thing. But the ultimate goal of CRO is to increase the revenue your website generates . 9 times out of 10, these two goals align. But it’s an important distinction.
In one survey, 68.5% of companies said they planned to make CRO a “higher” priority than last year.
max-width: 800px !important
The reason is no secret: only 22% of businesses are satisfied with their website’s conversion rates.
max-width: 800px !important
When businesses decide to invest in CRO, it usually pays off. Venture Beat reports that the average ROI for CRO tools is 223%.
max-width: 800px !important
Why Conversion Rate Shouldn’t Be Your #1 Goal
I should point out a few things:
The term "conversion rate optimization" is a bit misleading.
Yes, you want to increase your conversion rate . But that morocco mobile database shouldn’t be your #1 goal.
Here are the reasons:
Let's say you run an e-commerce site that sells iPhones. Your conversion rate is 5%.
max-width: 800px !important
Well, if you started selling iPhones for $1, your conversion rate would probably increase to 100%!
max-width: 800px !important
Bottom line? Increasing your conversion rate is a good thing. But the ultimate goal of CRO is to increase the revenue your website generates . 9 times out of 10, these two goals align. But it’s an important distinction.