Tier 1 – They tend to differ in price by less than 20%
Posted: Thu Feb 06, 2025 1:18 pm
Tier 2
Austria
Belgium
Czech Republic
Estonia
Finland
Hong
Kong Ireland
Israel
Italy
New Zealand
Poland
Singapore
South Africa
Spain
Switzerland
Tier 3
Brazil
South Korea
India
They are expensive because their population is more taiwan mobile database likely to buy higher-priced items online. So they are the most desired by advertisers. Within these countries, target all the countries your business is able to serve. Then monitor your ad performance to determine which ones are underperforming and which ones should be targeted or removed.
Tier 2 — This is the next tier. Their population is unlikely to speak English fluently, which limits their appeal to many advertisers. Additionally, they are unlikely to have high purchasing power or be likely to buy online. Only target these areas if you have a specific reason or are purposefully running a small experiment.
Tier 3 - Again, only target these countries if you already have sales in those areas or have good reason to think you can. Also, you’ll generally only want to target their capital cities. Avoid wasting money in the suburbs where people are less likely to be able to afford your goods.
Start by targeting the countries you think are most likely to convert. This allows you to keep your ad spend efficient while testing your initial audience, value props, and ad hypotheses.
Austria
Belgium
Czech Republic
Estonia
Finland
Hong
Kong Ireland
Israel
Italy
New Zealand
Poland
Singapore
South Africa
Spain
Switzerland
Tier 3
Brazil
South Korea
India
They are expensive because their population is more taiwan mobile database likely to buy higher-priced items online. So they are the most desired by advertisers. Within these countries, target all the countries your business is able to serve. Then monitor your ad performance to determine which ones are underperforming and which ones should be targeted or removed.
Tier 2 — This is the next tier. Their population is unlikely to speak English fluently, which limits their appeal to many advertisers. Additionally, they are unlikely to have high purchasing power or be likely to buy online. Only target these areas if you have a specific reason or are purposefully running a small experiment.
Tier 3 - Again, only target these countries if you already have sales in those areas or have good reason to think you can. Also, you’ll generally only want to target their capital cities. Avoid wasting money in the suburbs where people are less likely to be able to afford your goods.
Start by targeting the countries you think are most likely to convert. This allows you to keep your ad spend efficient while testing your initial audience, value props, and ad hypotheses.