Lust for Life of the Immortals
Posted: Wed Feb 05, 2025 1:27 pm
Moritz Leuenberger is a man of irony. When he congratulated the newly elected mayor of Zurich, Corine Mauch, last Sunday, he was happy about the "generational change". It goes without saying that the world's longest-serving media minister is exempt from this "generational change". SRG boss Armin Walpen is a master of disguised irony. He verbosely accused his eternal opponent, the 63-year-old media pioneer Roger Schawinski, of acting "beyond biological boundaries".
It is not surprising that Walpen, who is actually uk rcs data about to retire, is making an exception for himself. The Valais native recently announced in an interview with "Tagi" that he wants to stay in office for at least another twelve years. Because the statement sounded so beautifully ironic, the interviewers refrained from asking him about it - probably a mistake. In addition to so much non-irony, publisher president Hanspeter Lebrument is almost refreshingly direct: he announced last summer that he wanted to achieve a double-digit term in office.
You can count on it: the Graubünden native is unlikely to step down before 2013. It is actually paradoxical: the media world is changing ever more quickly and radically, but its exponents - the media minister, the SRG head and the publisher president - celebrate the Methuselah principle. "Die to become immortal," it says in an early Belmondo film. "Be immortal to become immortal," the Swiss media representatives answer, remaining fatly in their chairs. Or perhaps they have just internalized the lifestyle guide of a mutual acquaintance and adversary. The title: "The Ego Project: Lust for Life until 100." Its author: Roger Schawinski.
It is not surprising that Walpen, who is actually uk rcs data about to retire, is making an exception for himself. The Valais native recently announced in an interview with "Tagi" that he wants to stay in office for at least another twelve years. Because the statement sounded so beautifully ironic, the interviewers refrained from asking him about it - probably a mistake. In addition to so much non-irony, publisher president Hanspeter Lebrument is almost refreshingly direct: he announced last summer that he wanted to achieve a double-digit term in office.
You can count on it: the Graubünden native is unlikely to step down before 2013. It is actually paradoxical: the media world is changing ever more quickly and radically, but its exponents - the media minister, the SRG head and the publisher president - celebrate the Methuselah principle. "Die to become immortal," it says in an early Belmondo film. "Be immortal to become immortal," the Swiss media representatives answer, remaining fatly in their chairs. Or perhaps they have just internalized the lifestyle guide of a mutual acquaintance and adversary. The title: "The Ego Project: Lust for Life until 100." Its author: Roger Schawinski.