Anyone who follows even a little bit where marketing budgets go knows that these are not negligible items. According to estimates by industry experts, around 120 million was generated in Switzerland in 2016 with programmatic advertising and around 80 million with social media advertising. And it is worth mentioning in this context: 20 france rcs data percent of global advertising expenditure now goes to the internet giants Google and Facebook. This share is likely to be no different for Swiss advertising clients.
The Wemf's work therefore increasingly fails to reflect the entire Swiss communications pie. Print still accounts for the largest share at 1.2 billion Swiss francs and 23 percent. That could change in 2017. the press in this statistic too. Especially if this survey is adjusted to reality by then.
This form of old-fashioned research is necessary if you want to find out something really new and sensational. Constantin Seibt, the republic's journalistic figurehead, must therefore fundamentally change his modus operandi if he wants to follow up his bold announcements with action.