One thing is immediately clear: you can't just sit back and be taught from the front. EMBA doesn't mean "just take a look at Berlin", it means that the Executive Master Business Administration program starts uncomfortably early. In English. On a Sunday. So much for the soft facts.
The hard facts from the first teaching china rcs data modules are not long in coming: Anyone who does not yet realize that times are not going to change, but have long since changed, will either soon be replaced by a robot or not at all, because the business they work in is dying.
What does that mean for us - the advertising agencies? The motto seems to be to continue to pull ourselves together only marginally in the fight against increasing irrelevance. Have you ever given a team a course in Scrum Agile? Commendable, but useless, because as long as the structures do not fundamentally change, the agency model will disappear from the scene in a few years. Perhaps swallowed and digested by consulting agencies that are obviously a bit more innovative than us and have realized that diversification is part of the portfolio.