A clear and scalable site structure is essential to ensure usability and crawlability. Focus on creating a hierarchy that logically groups content into categories and subcategories. Use URLs that reflect this structure, such as /ai-tools/small-business/for detailed subtopics. A site search function with advanced filters and auto-complete options is vital to help users find specific content within such a large website. Breadcrumb navigation should be included to guide users and search engines through the site hierarchy.
Step 3: Automate metadata and schema markup
Manually managing metadata and structured data across country code area code philippines 100,000 pages isn’t feasible. Use automation tools to generate dynamic metadata templates that incorporate page-specific variables such as keywords, product names, or categories. Implement schema markup at scale for FAQs, articles, products, or reviews to improve visibility in the SERPs. Periodically audit your automated metadata to ensure it remains accurate and in line with SEO best practices.
Step 4:
With 100,000 pages, managing your crawl budget becomes a priority to ensure search engines index your most important pages. Block non-essential pages, such as admin panels or duplicate filter variations, using robots.txt. Use canonical tags to resolve duplicate content issues and submit segmented XML sitemaps to facilitate crawling. Log file analysis can help identify inefficiencies and bottlenecks, ensuring crawlers focus on your valuable content.
Step 5: Expand internal links
Effective internal linking is crucial to distributing authority and guiding users through your site. Automate contextual links to connect related pages within silos and use widgets to display related articles or recommended products. Make sure supporting pages link to sub-pillar and pillar pages, reinforcing hierarchy and improving topical authority.
Step 6: Prioritize content quality and maintenance
Maintaining content quality across 100,000 pages requires scalable creation, updating, and auditing systems. Use standardized templates for similar pages, such as product descriptions or blog posts, to streamline production. Leverage AI tools to identify outdated or underperforming content and automatically suggest updates. Regular audits should identify pages that need to be updated, consolidated, or removed based on performance and relevance.