Brand Switzerland as Blockchain Midwife
Posted: Tue Feb 04, 2025 5:50 am
Blockchain is one of the hot topics on the day of digitalization. But opinions are divided. For some, it represents the next revolution, comparable to the development of .com. For others, it is an empty hype that will soon die down. As in the early years of the Internet, the blockchain community is also promoting a free, democratic way of doing america rcs data business that connects everything with everything else. This logic creates something like a gold rush: everyone does an ICO (Initial Coin Offering) or becomes a "token".
The record-breaking ICO of Tezos last July shows that euphoria can turn to disillusionment all too quickly. The initiators raised over 230 million Swiss francs at the time, with the ICO being handled by a Swiss foundation. But investors have not yet received a single one of the promised tokens. Now defrauded investors have filed a class action lawsuit in California.
The question of how trust and stability can actually be built is crucial for the success of the blockchain community and its market participants. This is where the brand comes into play, as a "condensation system" to transform performance into added value.
The record-breaking ICO of Tezos last July shows that euphoria can turn to disillusionment all too quickly. The initiators raised over 230 million Swiss francs at the time, with the ICO being handled by a Swiss foundation. But investors have not yet received a single one of the promised tokens. Now defrauded investors have filed a class action lawsuit in California.
The question of how trust and stability can actually be built is crucial for the success of the blockchain community and its market participants. This is where the brand comes into play, as a "condensation system" to transform performance into added value.