That is, the balance between
Posted: Tue Feb 04, 2025 4:44 am
People-based marketing focuses on customer value over the entire life cycle. the urge to sell something with short-term interest and the long-term maintenance of the relationship with a customer over time.
"If I have high-quality data about the individual user, a turkey rcs data personal, valuable relationship is created"
The technical basis for addressing customers personally and not just in a personalized way is the reliable identification of the user. Companies that are in regular contact with their customers and have a modern login infrastructure have an advantage here. I prefer customer contact like with a toothbrush: three times a day and always with your own brush.
If I have high-quality data on the individual user and am consistently guided by long-term customer value and customer interest, a personal, valuable relationship is created. The focus is not on my product, but on my customer, or in other words: "No more mad men saying it should be red, not blue."
Since this approach works independently of third-party data, I can also comply with all requirements for the protection of personal data. A solid foundation.
"If I have high-quality data about the individual user, a turkey rcs data personal, valuable relationship is created"
The technical basis for addressing customers personally and not just in a personalized way is the reliable identification of the user. Companies that are in regular contact with their customers and have a modern login infrastructure have an advantage here. I prefer customer contact like with a toothbrush: three times a day and always with your own brush.
If I have high-quality data on the individual user and am consistently guided by long-term customer value and customer interest, a personal, valuable relationship is created. The focus is not on my product, but on my customer, or in other words: "No more mad men saying it should be red, not blue."
Since this approach works independently of third-party data, I can also comply with all requirements for the protection of personal data. A solid foundation.