We offer communication products
Posted: Tue Feb 04, 2025 4:12 am
We marketers are geared towards this for "brand formation", where branding and performance meet. We use tools to show measurable successes on a daily basis, such as sales or website visits that were initiated by TV advertising. TV is basically the only remaining mass medium! Where else can you reach two thirds of the population with one booking every day?
It is strange that even association heads describe traditional media and their advertising impact as "difficult to assign" . And this despite the fact that, as everyone knows, TV is actually the only switzerland rcs data media that has a really hard currency. No other medium can show net reach for each individual person and even guarantees the GRPs in campaigns. On the one hand, people talk about the new standards that need to be created in online media, but on the other hand, the delivered machine reach is easier to understand. Have they really been delivered, where to, to whom, viewed?
Television is now available on many digital platforms, including online. Whether catch-up, web TV or time-shifted television: TV is reaching viewers with its content at more and more touchpoints. Broadcasters are investing more than ever in this. The share of the program itself is constantly increasing and with it the production costs that broadcasters incur in order to increase the quality and variety of television.
It is strange that even association heads describe traditional media and their advertising impact as "difficult to assign" . And this despite the fact that, as everyone knows, TV is actually the only switzerland rcs data media that has a really hard currency. No other medium can show net reach for each individual person and even guarantees the GRPs in campaigns. On the one hand, people talk about the new standards that need to be created in online media, but on the other hand, the delivered machine reach is easier to understand. Have they really been delivered, where to, to whom, viewed?
Television is now available on many digital platforms, including online. Whether catch-up, web TV or time-shifted television: TV is reaching viewers with its content at more and more touchpoints. Broadcasters are investing more than ever in this. The share of the program itself is constantly increasing and with it the production costs that broadcasters incur in order to increase the quality and variety of television.