Common Mistakes in Promoting Facebook Posts

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Excess text

Social media is not a place for lengthy articles, brevity and persuasiveness are important here. The main goal of a post is to call for action, the user should want to respond to the publication, like it, go to the site or leave a comment.

Long text on Facebook*, no matter how useful it is, will be ignored by readers. This means that when writing a post, you should fit its idea into 150-200 characters.

If it is impossible to shorten an article school principals email list without losing its meaning, make several posts from it and publish them at short intervals.


Multiple links in one publication

Make it a rule: one post — one action, and therefore one link. Do not confuse readers, set a simple and clear task for them. Your desire to squeeze several links into one publication at once will lead to there being no transitions at all.

Any post on Facebook* should be considered as a separate advertisement. It should include information about the offer and contain a call to action.

This post is overloaded with links:

Links in publications

The user is bombarded with a flurry of different information. It would be more logical to split the post into several parts: in the first, offer to watch a video about Robert Kiyosaki's system, in the second - to register, and so on. By the way, help with registration and information about Yandex.Wallet are more appropriate on the registration page, rather than as separate links.


Explicit advertising of goods and services

A typical mistake of business owners for whom Facebook* is a new platform for promoting their product. They apply previous marketing experience to the social network without taking into account the specifics.

Of course, no one prohibits direct advertising of goods and services, but the effectiveness of such an approach is extremely low. Facebook* users are much more loyal to products whose purchase call is accompanied by useful information or other bonuses.