TikTok is a platform that gives you short videos to watch that are based on your preferences. If you have watched videos about kittens a lot, the chance that short videos about kittens will be suggested to you is very high.
In this respect, it is very similar to YouTube, except that the videos on YouTube are much longer. As simple as the approach is, it works well for creators: they are rewarded with astonishingly high organic growth. What is striking is that TikTok users are distraction-free and spend a long time on the app.
In Germany alone, TikTok is used 10 times new-zealand number dataset a day, for a total of 50 minutes. 46% use the app without being distracted, which is much higher than 11% on Instagram, for example. But it is not just pure consumption: With an engagement rate of 17.96%, TikTok's true potential is evident.
TikTok users may have a shorter attention span, but there is currently no better app for marketing your content organically.
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How can I best use TikTok?
Hashtags are important because they are THE tool that users use to search.
TikTok is simple and minimalistic, regular posting is rewarded (especially with transcription in the video, because 2/3 watch videos without sound.
You can find a list of transcription software here),
in short: it has never been so easy to build a following.
Although entertainment is an important factor in videos (which can be seen from the fact that videos with the hashtag entertainment have been viewed 535 million times in total so far), the trend is moving towards educational content, including research.
The videos don't have to be highly professional, with ten thousand cuts and animations.
Even a simple video with transcription and emojis will do.