Does your headline contain specific details that reflect its relevance and value?

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Specifics in the title (primarily numbers) are an additional bait for the reader. They sound more convincing than verbal descriptions, inspire confidence and attract attention. Thus, the title of the famous book by Stephen Covey without numbers – “The Habits of Highly Effective People” – would be less memorable and selling than “The 7 Habits of Highly Effective People”.

In addition, the number in the title sets the reader up for the fact that he or she will have to “eat an elephant”, that is, take a series of sequential steps to achieve a given goal. This technique is often used in book titles. For example, “6 Steps to a Perfect Marriage” by Terry Orbach and “100 Main Skills of a Social Media Specialist” (but there are some doubts about the appropriateness of a round number: 97 or even 103 would sound more plausible).

How to create different language pharmaceuticals email list versions for a website

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When numbers describe timeframes and specific metrics, they also add relevance to the content. Here are some good examples of such headlines: “Guerrilla Marketing in 30 Days” by J. Levinson and E. Lautenslager, “Lose 21 Pounds in 21 Days: The Martha Vineyard Detox Diet.” The second example of a title shows what results the reader can achieve and in what time frame. This is a great hook for those who want to lose weight.

There are other ways to write a headline with numbers. For example, the book-diary of the artist Yana Frank called "365 days of a very creative person." This is how the ability to play with numbers helps authors in composing selling headlines.

Does your title take into account the interests of the target audience for which the material is intended?
The title allows you to target the content target audience and personalize materials. The target reader can be named directly or described through key characteristics. And the clearer and more precise this is done, the better.

Below are some illustrative examples:

The book "Attract Clients: A 28-Day Marketing Course for Professionals, Trainers, and Consultants" by C.J. Hayden (target readers are named by occupation).

“What to Expect When You’re Expecting” by H. Muroff and S. Maisel; “A Survival Guide for Single Moms” by P. Karst (identification of clients by circumstances).

A striking example is the bestseller by D.K. Levinson, “Guerrilla Marketing in 30 Days.” In it, the author succeeded in identifying audience segments. After publishing this work, he adapted it for various specialists (financial consultants, writers, etc.), publishing versions for them as separate books. Levinson also took care of those who promote business in the online environment. He wrote “Guerrilla Marketing on the Internet” especially for them.

You can define your target audience in the opposite way: identify who your consumer is definitely not. This is what R. Williams did when she wrote The Non-Designer's Design Book.