Why Website Page Load Time Matters

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Website loading time is a very important tool for search engines. This indicator is important not only for maintaining the attention of visitors to your web resource. The shorter the website loading time, the more benefits you get: ranking advantages, increased trust and a higher conversion rate.

In our article, you will learn how to find out the loading time of your site, what tools will allow you to make the most accurate analysis, and also how to improve this indicator if, due to the long loading time of your web resource, you are losing visitors, and therefore profit.


You don't have to be an expert in the field manufacturing email list of Internet resource optimization to understand that long loading of Internet pages is a disadvantage. If the site slows down, it not only creates difficulties for visitors in solving their problems, but also significantly irritates them.

Even if your overall page load time is normal, small delays in opening information can lead to a decrease in audience size and conversion rates.

Amazon experts have determined the dependence of sales on website loading time during their research. When the opening time of resource pages increases by 100 ms, sales of goods and services fall by 1%.

More and more often, users access websites from mobile devices, which have slower access channels and internal resources compared to PCs.

It is also worth paying attention to technical issues that cause an increase in the loading time of website pages. Slow resources, as a rule, use more resources on the hosting for their work, which is associated with additional financial costs. Due to the increase in the data processing time by servers, peak loads on the site are reduced.

Let's take a closer look at all the benefits that can be obtained by reducing the loading time of Internet pages:

Increasing the number of website visitors.

As noted earlier, many Internet users use mobile devices. At the same time, they access the World Wide Web through 3G, 4G networks. Recently, operators have been reducing the cost of mobile Internet tariff plans and making it available in places where this option was previously unavailable.

Today, mobile gadgets with access to the World Wide Web are no longer considered a luxury. These are tools available to the masses, without which it is difficult to imagine modern human communications.

Improving the quality of user experience.

The loading time of an Internet resource is one of the most important factors in improving the user experience. If an online page sends a long code, the browser spends megabytes from the tariff plans of its visitors to download all the information. Unlike PCs, mobile gadgets are more limited in terms of processor power and RAM. Users' devices are often overloaded with "a small amount of unoptimized code."

This results in problems loading web pages and significantly increased opening times. Based on our experience, users quickly abandon applications that are too slow.